Campbell’s Soup Is the Latest Company to Announce It’s Ditching Artificial Ingredients

High fives to Campbell Soup Co.! The popular canned-soup company is joining a growing number of food purveyors who are making the move away from using artificial ingredients and flavors. By midyear 2018, Campbell’s will stop using artificial colors and flavors in all of its products sold in North America. Chief Executive Officer Denise Morrison says it’s part of an effort to be more open and honest with customers about what goes into their food.

This is promising news on the heels of other companies announcing a focus on serving consumers healthier products. There’s Panera promising to remove artificial ingredients by 2016, as well as Chipotle who cut out GMOs. And don’t forget your childhood fave, Kraft, saying goodbye to that fake orange-colored mac and cheese. And no more Red 40 or other artificial colors and flavors because General Mills is finally ditching those, too. Which company will be next to hop on the healthy bandwagon?

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