Equinox’s New Ads Are Its Most Boundary-Pushing Yet

Equinox’s New Ads Are Its Most Boundary-Pushing Yet

If upping your fitness game is a major resolution for the coming year, you may just want to turn to Equinox for some inspiration. The brand’s 2015 ad campaign, shot by fashion photographer Rankin, has just been released, and while these aren’t the sweaty, sexy ads of years passed, they still keep to the business’s can’t-be-tamed persona. The campaign explores exactly the kind of trouble you can get in after a great workout. An amazing sweat session can leave you feeling strong, confident, and free of any inhibitions, and that’s exactly what