The latest fast-food chain to hear consumer cries for healthier options? Subway| which announced today that it will phase out all artificial colors| flavors| and preservatives over the next 18 months.
The changes will affect Subway’s soup| sandwich| and cookie offerings| and the chain has already introduced a new recipe for their roast beef| steak| and pastrami| which now contains no artificial flavors| colors| or preservatives. “We felt it was important to set an ambitious goal as a means to give us something to shoot for and demonstrate our unwavering commitment to wellness|” said Elizabeth Stewart| Subway’s director of corporate social responsibility.
Last year| Subway eliminated high-fructose corn syrup from its sandwiches and salads| and after much public outcry also announced that it was getting rid of azodicarbonamide| dubbed by many as the “yoga mat chemical|” from its breads. Its announcement also comes on the heels of other commitments from big chains to eliminate artificial ingredients in their foods| including Panera Bread| Pizza Hut| and Taco Bell.
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