Elila Expands FW17 Options

Elila Expands FW17 Options

“Ensuring the wearer feels more confident from the first snap, Elila strives to empower women by producing garments with unparalleled support, making a difference where it matters.”

Retailers looking for a lingerie company focused on stylishly fitting the full bust customer should take note of Elila at CURVENY this summer. The brand heads to Jacob Javits with an expanded size range and new colors for its FW17 collections.

Elila 1301 Embroidered Microfiber Softcup

Above: Embroidered Microfiber Softcup available in 36 – 54 | B – G (A cup launching FW16).

“Our Alphabet is going all the way back to the beginning with A-cups for our Embroidered Microfiber Softcup.”

Elila’s popular Embroidered Microfiber Softcup (Style #1301) goes up to an A cup starting in FW16 and gets an additional color — mocha — to compliment existing white, black, nude, black and silver, and celestial blue options.

Just in time for a new bridal season, Elila’s longline styles receive a size extension. Styles 6621 and 6421 now come in: 36 – 48 | B – I.

Elila 6621 Nude

“Our sexy longlines are going to be worn by many more brides. With one extra band size and one extra cup size, this baby will get a lot of play.” said Ellen.

The Elila design team is sharing their love of a new color — Burgundy. This hue seeps into Glamour Satin & Embroidery Underwire Bra (Style 2021) and the brand’s Jacquard Softcup (Style 1305).

Ellen also points out that Mocha gets even more play these upcoming seasons with the following styles getting a dash of this popular color: Embroidered Microfiber Softcup (1301); Embroidered Microfiber Underwire (2401); Lace Strapless Longline (6621) and the Strapless Longline (6421).

Behind the Seams at CURVENY Elila photos by Around Digital Media

“Our customers come in all curves and colors and wherever mocha is, mocha sells!” said Ellen.

The new size extensions and colors strengthen Elila’s collection of 35 different styles for casual and specialty wear, including shapewear, nursing and sports bras. Each garment has been handcrafted to provide the wearer with optimum levels of comfort, support, and enough “pretty” to make full-figured women feel sexy and comfortable all day (and all night).

“We’re thankful to be at a place where we can focus on consolidating all the novelty that has seeped into Elila over the past year. However, we just can’t seem to stop serving up what plus size women are craving! The Fall/Winter 2017 collection will be about size extensions and color additions. Both of these make us very very happy,” said Ellen.

Questions about Elila?

Contact: Ellen Jacobson
Email: ejacob@elilausa.com
Website: www.elilausa.com

About Elila
Created in 2004, Elila designs each piece in its full figure intimate apparel line with top shelf, top quality avant-garde materials, while maintaining a distinct focus on detail to create items that scream support. Ensuring the wearer feels more confident from the first snap, Elila strives to empower women by producing garments with unparalleled support, making a difference where it matters.

As the combination of fashion and functionability is vital to Elila, the brand has also been a pioneer in the market by introducing seasonal color palettes to key collections, offering the full figure woman with I-definitely-want-to-wear-that color in sizes 34-54 | B-N cups.