Marmie Lingerie for Sale

Marmie Lingerie

“Marmie was realized out of Krista’s desire to empower women through the positive impact of good supportive lingerie, something which she said transformed her own life.”

by Michelle Broomes, Lingerie Journal Editor.

Ever thought about owning your own lingerie business but weren’t quite sure how to get started? Here’s an opportunity to get a foot in the door. Colorado boutique Marmie Lingerie is up for sale.

Owner and lingerie enthusiast Krista Montalvo told TLJ that she is selling off the 266 sq. ft. business in Telluride, currently listed with realtor Kiplynn Smith, so that it can receive the love and attention that it really needs. Current list price is $62,500.

“I have gotten my business to a point that it needs someone who has more time to invest than I currently have, with a family of three young children,” Krista told TLJ. “I am also home-schooling and still working part time for my husband’s business. I’d really like for someone who can take it to the next level.”

Krista Montalvo of Marmie Lingerie

Krista Montalvo, founder of Marmie Lingerie.

Marmie was realized out of Krista’s desire to empower women through the positive impact of good supportive lingerie, something which she said transformed her own life. A strong entrepreneurial spirit coupled with a love for the healing power lingerie resulted in a business that catered to the need for women to reshape their lives and gain self-confidence through flattering undergarments. Marmie Lingerie was fashioned, carrying lines from brands inclusive of Simone Perele, Cosabella, Chantelle, Nippies, Hanky Panky and Natori, as well as some locally sourced inventory that includes bath and body products and jewelry.

And despite her putting her store up for sale, Krista tells of her love for the business that was born out of a heart to see women live confidently.

“I love the fashion part of it. But the biggest thing that I love is empowering women,” she says. “I would say that it is 80% therapy/empathy to women and 20% retail. Women are usually vulnerable when they are trying on lingerie and I love enforcing to them that they are perfect just the way they are. It’s a great feeling having someone buy a good fitting bra. Their posture totally changes and they have a little extra zip in their step.”

The new owner will inherit Marmie’s client listing and social media fan base.

“I have quite a few local ladies who are regulars but my biggest clientele are second home owners and tourists in the summer and winter seasons of Telluride,” Krista explains. This is accompanied by a healthy social media following of around 2000 FB fans and 800 Instagram followers and an email outreach list numbering over 300 contacts.

Marmie Lingerie

Along with the mentioned square footage, vendor accounts and contacts, the sale also offers physical inventory and shop fixtures within the quoted list price so the new owner will be off to a running start with the existing setup. However, without the physical space the price is reduced from $62,500 to $35,000 according to the owner. Exact details on pricing as well as the shop lease will be supplied to interested parties by the realtor Kiplynn Smith who has deemed the boutique as having “tremendous growth potential”.

In line with Krista’s aspiration to ensure that the business remains loved and profitable, in-depth training is promised to whoever takes the reigns so that women will continue to receive the life changing service that sparked the initial vision for Marmie Lingerie.

For more information on Marmie Lingerie’s Sale

Contact: Krista Montalvo
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