Felina Spring 2018 Collection

Felina Spring 2018 Collection

Above: Felina Spring 2018 Collection includes the Jessica Corset Romper.

“Rather than buying one thing that serves one purpose, women are looking for items that have multiple purposes and opportunities.” – Willy Mrasek, Felina.

As millennial women gravitate more towards capsule wardrobes, manufacturers must find more ways to make its collections fit in. Felina’s Creative Director, Willy Mrasek says that multifunctionality is the key.

“Multi-purpose wardrobe solutions, we’re seeing a lot of that theme in ready-to-wear,” he says. “Rather than buying one thing that serves one purpose, women are looking for items that have multiple purposes and opportunities.”

Felina Jamie SS18

Above: Jamie Scoop Neck Raglan and short.

This spring, Mrasek says Felina’s line fits the bill. From bodysuits to tanks, the collection is chock-full of styles that can be worn anywhere. He notes long sleeve and three-quarter length sleeve styles that can be layered from day to night and are perfect for lounging as must-haves for this target customer.

Felina bodysuit for SS18

Above: the Body Zone Bodysuit with low back and wide sheer elastic.

“Our bodysuits have been phenomenal at retail and we’re going in depth this spring,” Mrasek.

“The Body Zone group features two new silhouettes that are all great innerwear as outerwear options.” Mrasek takes inspiration from the 80s style bodysuit, and updates it with more modern design and finishes, like the t-back strap in style 900284 and the wide crisscross straps in style 900229. “These give the customer options—is this a layering piece, or a sleep piece or is this an exercise piece?”

Felina’s foray into athleisure

Felina Jessica Bralette SS18

Above: Jessica Triangle Bralette and Capri Leggings with lace cuffs.

The Jessica group is also expected to be a hit at retail this spring. “It’s our foray into athleisure,” Mrasek says. The group features modal fabrications with lace details and trims. Style 900291, a modal tank with a galloon lace hem, is perfect to layer under sweaters or worn on its own. Capri modal leggings, Style 900292, also feature a lace trim, which Mrasek says gives the athleisure look a more glamorous feel. A corset romper, Style 900294, features a flirty tap pant and a strappy back detail.

Felina Spring 2018 Erin Terry 3 quarter sleeve tunic and drawstring jogger

Above: Erin 3/4 Sleeve Tunic and Drawstring Jogger.

Quality is always a huge priority for the brand and this season Mrasek says the collection will feature stronger fabrications. “We’re rising to the challenge of our retailers to continue to push the border in silhouettes and fabrication,” he says.

Felina Danielle SS18

Above: Danielle Tank Dress.

The Danielle group features a rayon linen slub jersey fabric that gives basic t-shirts and tanks an upgrade. The group also includes a tank dress, pant and short that feature mesh cutout details. Lucy is a group of sweatshirts and a lounge pant in luxurious cotton and the Victoria group includes a long sleeve top and zip up hoodie with spandex brushed jersey.

Questions about the Felina Spring 2018 collection:

Contact: Rob Gardner
Email: robg@felinausa.com
Cell: 412-841-7216
Felina: felinausa.com

Felina Spring 2018 Collection Gallery
Felina Spring 2018 Erin Terry 3 quarter sleeve tunic and drawstring jogger
Felina Jessica Bralette SS18
Felina Jessica SS18


Felina Jamie SS18
Felina Danielle SS18


Felina bodysuit for SS18
Felina Spring 2018 Body Zone


Empreinte Enters the Activewear Market with IN-PULSE

Empreinte Enters the Activewear Market with IN-PULSE

“We transferred our expertise into the activewear world with new fabrics, functionality and accessories resulting in a range that offers exceptional performance” —Josie-Anne Le Diouron

From hitting the gym after work to a weekend powerwalk in the park with friends, keeping fit and doing sport has become a routine part of our daily lives. And naturally, we want to look good doing it. We want sportswear that is both chic and functional and will hold up well to the rigors of regular exercise.

French lingerie brand Empreinte has been fine-tuning its fit and support since 1946 – a timeline that includes 12 years of expertise in seamless lingerie – and now it’s taking that savoir-faire and channeling it into the brand’s first-ever activewear line, IN-PULSE.

Empreinte Enters the Activewear Market with IN-PULSE

“Empreinte has always been focused on women’s well-being through its lingerie that provides both a unique fit and a style infused with French elegance,” says Empreinte North America’s Marketing Coordinator Josie-Anne Le Diouron, “Our know-how combined with our desire to offer women the freedom to move as they want in their everyday life naturally led us to explore the activewear segment, a segment that is no longer only reserved for sportspersons.”

INITIALE

Empreinte Enters the Activewear Market with IN-PULSE

INITIALE, the debut IN-PULSE range, comprises a seamless sports bra, a shorty, and matching leggings for a perfectly-coordinated look. The three pieces are available in a choice of graphite grey or light and rosy pink. Incorporated into the designs are metallic panels and shimmering stripes, for a contemporary ‘sports chic’ vibe.

IN-PULSE is the culmination of three years of development, research, and rigorous testing. “We transferred our expertise into the activewear world with new fabrics, functionality, and accessories resulting in a range that offers exceptional performance,” says Josie-Anne.

Empreinte Enters the Activewear Market with IN-PULSE

The INITIALE sports bra is underwired, but you wouldn’t know it from how it feels. “We made the choice to have wires on our sports bra as in a regular bra,” she adds, “since they give extra support and help with creating a beautiful separation of the breast. However, these wires are integrated into the structure of the bra so that they cannot be felt on the body during activities.”

Support with Shape

Empreinte Enters the Activewear Market with IN-PULSE

The bra, although designed to be lightweight, significantly reduces bounce even for fuller busts, and even for high-intensity sports. Many sports bras have racerback or crossover straps for added support, and the INITIALE includes that option. It has discreet clasp fastenings where the cups join to the straps, allowing you to easily convert them to a crossover style without taking the bra off.

The wiring keeps the breasts separated and lifted, rather than flattening them as some cheaper, compression-based sports bras do. Available in C-H cup sizes, the INITIALE sports bra will keep you feeling both confident and comfortable, whether you’re darting across a tennis court or powering through a kick-boxing class.

Function and Fashion

Empreinte Enters the Activewear Market with IN-PULSE

The range also uses fabrics that are soft to the touch, with the cups made from a spacer fabric for breathability and rapid drying. The shorty has flat seams and a chic-but-comfy wide elastic waistband. While the leggings use durable EMANA fabric that boosts comfort and provides SPF 50+ UV protection for your outdoor workouts.

Overall, INITIALE is a fantastic entrance into the activewear market from Empreinte – it’s functional, which is the most important thing in fitness wear of course, but clearly an equal amount of thought has been put into making it attractive. The leggings especially are something you can put on for the gym and then keep wearing as stylish athleisurewear afterward.

IN-PULSE launches in stores in December 2019, with RRPs of $188 for the bra (available in 32-42C, 28-42 D-F, 30-40G, and 30-36H), $83 for the shorty (available in XXS-XXL), and $166 for the leggings (available in XS-L).

Learn more about Empreinte IN-PULSE

Website: https://www.empreinte.eu/
Email: ja.lediouron@empreinte.eu

Empreinte IN-PULSE Gallery
Empreinte Enters the Activewear Market with IN-PULSE
Empreinte Enters the Activewear Market with IN-PULSE
Empreinte Enters the Activewear Market with IN-PULSE

 

Empreinte Enters the Activewear Market with IN-PULSE
Empreinte Enters the Activewear Market with IN-PULSE
Empreinte Enters the Activewear Market with IN-PULSE

 

Empreinte Enters the Activewear Market with IN-PULSE
Empreinte Enters the Activewear Market with IN-PULSE
Empreinte Enters the Activewear Market with IN-PULSE