Naturana Celebrates 100 Years

Naturana 2017 Collection

Above: Delicate floral embroidery enhances this light Simplex shapewear design, new for 2017.

The lingerie industry is constantly changing and its hard for a company to stay afloat with so many competing brands and changes in trends. One brand that has been able to navigate the tricky waters of fashion and lingerie is Europe’s Naturana!

Naturana Vintage Ad

2017 marks 100 years in business for this well-loved lingerie brand. It wasn’t always easy to stay in operation, in fact, during the post-war years, when fabrics were scare, Naturana made a virtue out of necessity and produced bras made out of old aprons and tablecloths. With that level of hard-work and dedication to bra making, its no surprise that Naturana has continued to rule the lingerie world even into 2017!

Naturana’s History

Naturana factory

“We were the founders in a lot of early technologies with the use of fabrics, especially, in the 1960s with the use of more flexible, stretchable elastic fabrics…” Tom Kavanagh, Naturana.

Founded in 1917 in Germany, Naturana is now one of the largest lingerie and swimwear manufacturers in the world. The brand has always been celebrated for its ability to combine fashion with a perfectly engineered fit. Naturana makes creating comfortable, well-fitted affordable lingerie for all shapes and sizes their number one priority.

Carl Dolker, the brand’s founder, originally set out to create fashionable silhouette for women without the restraints of a corset; a revolutionary idea at the time! This desire to create a more natural silhouette required innovation and pioneering textile manipulation. This hard worked paid off and by the 1930s, Naturana was known as the brand for the modern active woman of the day.

Their sales and marketing director in the UK, Tom Kavanagh, explains, “We were the founders in a lot of early technologies with the use of fabrics, especially, in the 1960s with the use of more flexible, stretchable elastic fabrics that did not restrict the movement of the body…”.

Delicate floral embroidery enhances this light Simplex shapewear design.  The fabric provides outstanding comfort and fit, whilst a control panel at the front provides a smoother silhouette.

A Star is Born

Naturana’s dedication to innovation continued into the 1970s with their brand new silhouette, a soft cup bra called “The Star Bra”. The Star Bra features crossover detailing at the front, giving a natural look. This bra is still one of the company’s bestselling models, with over 30 million items manufactured and sold since its creation. Famous showgirl, Marlene Charell, became the face of this iconic bra in 1978!

Naturana New Styles

During the 1950s, their bestseller was a rigid cotton bra with circular stitches. This bra was produced by Naturana in shiny satin with overstitched cups and matching girdle, creating an hourglass look which was so popular with the many glamorous film stars of the time, such, as Ava Gardner, Marilyn Monroe and Jane Russell. Shoppers alike clamored for these delicates so that they could indulge in the luxurious styles of Hollywood with a great fit.

Keeping it in the Family

Naturana is not only unique in its vision, but also in the way the company itself is structured. Since its inception in 1917, the brand has been a family business. Being family run, certainly has its perks. Kavanagh relates, being a “…family business is a real benefit because they respond quicker,” allowing the brand to respond to proposals and trends immediately.

The family’s commitment is evident in their support for the move of its UK premise to Sutton Coldfield, England last year. Kavanagh continues, “…the family has invested heavily, especially in the UK, with an office/showroom relocation and a new restructured sales force to help to drive sales and the brand forward into the next 100 years”.

Naturana 2017 Collection

Above: Ornate and beautifully feminine, in classic colour palettes of midnight blue and white, these designs make ideal fuller figure sets. Extremely comfortable to wear, these highly popular bras offer a choice of underwired and soft cup styles, together with matching briefs.

Although the family is still leading the lingerie brand, there have been several big changes for Naturana. Their sales and marketing director in the UK explains that one of the biggest changes is that they’re, “…moving from our core essential business, which is still 60% of our sales overall, to more fashionable colourful collections” and focusing on their high-end boutique collection, Eva, which celebrates the femininity and sensuality of the female form.

Naturana 2017 Collection

Naturana’s soft cup padded bras make the perfect everyday style, in a choice of pure white, skin colour or midnight blue, teamed with smooth shaped briefs.

2017 and Beyond

So, when it comes down to it, what has lead to 100 years of success for the Naturana brand? The innovation? The celebrity endorsements? The relocation to the UK?

While those things have certainly helped, Tom Kavanagh breaks it down simply, explaining, their “…great quality products with a great fit and affordable value…have always helped us stay ahead of our competitors”. Naturana not only considers their retail customer, but also their wholesale clients. Kavanagh reveals that, “we also offer great intake margins for our retailers when considering their budgets”.

Naturana is certainly enjoying their centennial celebration, but they are also looking to the future. Kavanagh says the brand hopes to, “…continue supporting curves… [and] continue to raise its brand profile in many high street doors with up to date merchandising units and valued point of sale, that will help drive sales and the awareness of a ‘value for money brand’’ like Naturana.

Wholesale Questions?

Tel: 01543 414441

Press Questions?

Susan Czarny
Tel: 0208 953 9190



Striking a pose and sharing some laughs with Natalie Hrassnigg, Sales and Marketing Assistant at Anita. I wore a Mesh corset by Phaze Clothing paired with Peek-A-Boo Black Balcony Bra by Dear Scantilly and a sheer bolero from my personal collection. I collaborated with both lingerie brands last year and I wanted to show that you can wear Lingerie as outerwear and create a chic professional look.

Last month I had the pleasure of attending my first CURVEXPO in Las Vegas that took place at Mandalay Bay from February 21 – 23, 2017. CURVELASVEGAS was hosted by Project Womens and was part of the Magic Show where clothing brands from all over the world were exhibiting as well. I was thrilled when I found out that The Lingerie Journal granted me two press badges for myself and my husband, Jason Kamimura Photography so that I could get you the best lingerie insights for fuller figure and fuller bust gals. Pleiades of lingerie and swimwear brands were part of the event, but I decided to focus on the ones that gave me private interviews and exclusives on the release of their new collections.

On the first day, I stopped by the Anita booth and I even got a chance to get fitted and found out that I was a size 36H in their lingerie. It’s always interesting how sizing varies from one lingerie brand to another and it can be a little daunting. But the entire team was very helpful and was able to answer all of my questions. I met with Natalie Hrassnigg who is the Sales and Marketing Assistant at Anita. This year they are celebrating Anita’s 130th Anniversary, the German brand started in 1886 in Dresden. I was immediately intrigued as I am always fascinated by brands with a long history, I think that’s the vintage aficionado in me.

Anita is known to be a lingerie brand specializing in both nursing bras and post-surgical lingerie, but what was presented to me was both sexy, practical and sleek. I especially loved the Comfort Corselet in the gorgeous Fiore color that would complement a lot of women’s skin tones.


Presenting the Comfort corselet available in Cups B through E at the Anita booth.
Photo by Jason Kamimura Photography.

Pin Me Up Las Vegas

I loved the simplicity of this Black lace lingerie set, with the detail of a red bow on both the bra and the high waist panties. It probably is the pin-up in me but this is the most classic set one could ever get. As Dita Von Teese once said, black lingerie looks great on every woman.

As we looked at other bra sets, the fiery red sport set from Anita Active really caught my attention. I have been trying to make healthier choices for the past year and I have been attending spin classes diligently at least 3 to 4 times a week. To this day I still don’t own good sports bras simply because I couldn’t find one that looks good enough and is in my size.

I usually wear gorgeous lingerie sets on a daily basis, so finding a set that is in such a rich shade of red and with high waist panties really got me excited. This lingerie set is part of a limited edition and I would definitely suggest that you keep your eyes on that one, as this will give you maximum support and keep you fierce and glammed up for any workout. Red certainly evokes confidence and seduction, two feelings we don’t always feel while working out.

This style is coming out on August 2017 and will be available in Cups A through G. I can hardly wait to get my hands on that one.

Named 255 Limited Edition as part of the Anita Active line. Photo Credit: Jason Kamimura Photography.

I loved that Anita had two models with two different body types. Diversity is so much needed in the industry, as customers want to be able to relate to the models they see when they shop. Seen here are Hope McBane @hrmtalent and Amber Coyne @ambercoyne
Photo by Jason Kamimura Photography

With Steve Chernoff Chairman of Rago Shapewear.

Since we are talking about lingerie with a history, I had to make a stop by the Rago Shapewear booth. If you are passionate about vintage or achieving that perfect hourglass silhouette from the 1950s, this brand will resonate with you. Rago Shapewear has “ over 65 years of experience for creating beautiful, high-quality, made-in-the-USA body shaping garments, Unique designs, best materials, excellent workmanship, and perfect fit.”

As a pin-up model I cannot tell you how excited I was when I was able to get a meeting with Steve Chernoff, Chairman of Rago Shapewear. He gave me a full presentation about the history of the brand and shared video clips with me from shows such as Dr Oz, Mad Men, Masters of Sex, Boardwalk Empire, The View and media such as Instyle Magazine, Glamour or Oprah Magazine. I used to watch Mad Men, which was a show set in the 1960s that had gorgeous actresses such as Christina Hendricks wearing vintage and vintage inspired lingerie. I do remember seeing Rago Shapewear on that show and being able to meet someone from the brand was one of the highlights for my first time attending CURVELASVEGAS. I couldn’t pick everything that was presented to me, so I decided to focus on the products that were shown to me on their lovely model. All Rago products come with what Steve calls “The no roll guarantee” meaning that if you wear their shapewear underneath your clothes you will not see any rolls.

Their model was wearing the Long Leg Shaper paired with a long line bra and a lace waist cincher. I have never owned any of the Rago Shapewear lingerie but I have been dying to purchase a few products for the tummy control. My tummy is still my most troubling area. Thankfully Rago has everything from cinchers, to high waist panties that will help with that. I also do have my eye on their gorgeous corselette but I have yet to figure out the sizing. There weren’t any new releases presented to me that day, as they were all lingerie designs that are part of their permanent collection. I hope to collaborate with them in the future and do a full review on some of my favorite pieces from them. So Stay tuned!


Here with Chelsea Shagi The Marketing coordinator at Eveden Inc. I am wearing a black bodysuit designed by Ashley Graham for Addition Elle. I reviewed it in my previous column and you can see it here worn as outerwear and paired with a sheer tie top by Loco Lindo and black pencil skirt.

The Eveden Inc. booth that gathered Freya, Fantasie, Goddess, Huit and Elomi, occupied most of our time on the third day of attending CURVELASVEGAS. We sat down with Chelsea Shagi, the Marketing Coordinator at Eveden Inc., who gave us a full two-and-a-half-hour presentation. The amount of information was so broad and we are so grateful to have had a private appointment to share on The Lingerie Journal. I made sure that my favorite lingerie and swimwear sets were photographed and I cannot wait to share them with you.

To begin with, I loved all the jewel tone lingerie sets from the Goddess collection, their model Jihan Amer who is a Canadian Curvy model, based in Los Angeles (Instagram: @jihanamer ) got me hooked on every single set, because of her sassy attitude while she presented each set.

Miss Jihan Amer is the face of the entire Autumn/Winter 2017 Goddess Collection, and you can see her flawless beauty on the cover of their catalogue and throughout the pages.

I have to say it’s exciting to see some diversity and I love that Eveden Inc. chose her as she truly embodies what a true goddess is.

Jihan Amer @jihanamer is the face of the Goddess Lingerie brand part of Eveden Inc., wearing The Kiera bra in a gorgeous Plum colorway pairs a semi-sheer top-cup with a luscious satin fabric. This bra is available in many different colorways, including a Scarlet and Chocolate.

I got really excited when I saw Goddess’s “Bustier Basque”, which is their oldest design. I own a Bustier Basque that is vintage and I can’t stress enough how flawless the construction is. This staple that evokes the 1950s pin-up would be my go to bustier to wear underneath any dress or pencil skirt, or even on your wedding day. Available in UK sizes 32 through 44, up to a HH cup. I love the shape of this simple, but chic lingerie staple that every woman should own. I love that it offers lower coverage at the neckline, firm support and boned cups for a super fit and hold. While I was visiting the Eveden Inc. booth I received a second bra fitting session from Teresa Anderson-Sharma and found out I was a 34HH in their lingerie.

Bustier Basque from the Goddess brand, is a long line strapless bra that has been around since the 1950s.

Elomi “ Beautiful lingerie for the curvier figure” really lives up to its name with this stunning purple and hot pink set. The Mathilda by Elomi has an embroidered top cup that emulates rows of beads in a gorgeous shade of violet and fuschia, one of my favorite color combination.
Model is Jihan Amer @jihanamer

The Cate bra and matching panties in a gorgeous Stormy blue colorway pairs a semi-sheer top-cup with a luscious satin fabric and stunning Art Deco detail. This is part of The Elomi collection, that looks pretty similar to Goddess. Model is Jihan Amer @jihanamer

From the Freya collection the one model that caught my attention was the Bralette in Soiree Lace. Crafted from a rich stretch geometric lace, the whole collection is a true show stopper. However, the longline bra was probably one of my favorites that was presented to me that day. The whole set looks like a spiderweb print and I know my retro aficionados will love that print that is always so popular among us pin up gals and beyond .
Available in sizes 28-36 up to a G cup.


We ran out of time and I wasn’t able to see any of the Fantasie lingerie sets, but when I flipped through the pages of their catalogue I was floored. I love their Elemental collection that hommages nature and uses soft hues, such as light pink and cream. I especially loved The Marianna set and its mix of cornflower colorway and light pink.


This leads us to swimwear and the two brands from Eveden Inc. that caught my attention were Freya Swim and Fantasie. Let’s start with Freya because a lot of the collection reminded me of my French background. I especially loved the Drift Away sets that evokes Saint-Tropez as it was portrayed back in the days with Icons like Brigitte Bardot. These sets have a lot of navy stripes and I love their simple and chic feel. I only regret that this collection doesn’t include any high waist bottoms as they were a big deal in the 1950s and they are my go to style for perfect tummy control.

The bras are available from size 30-36 G or HH depending on the models presented. Some of the bottoms go up to a size XXL.

The bondi set lives up to its name and really reminded me of the 1960s Bond girl, Ursula Andress or more recently Halle Berry. I wish that some of these sets were presented to me, as I feel so inspired looking at them now and I could see myself wear them. Sadly, the bottoms only go up to XL but the bras go from 30-38G.

Something that really stuck with me from Eveden Inc. and most of their swimsuits is that they had an underwire. I can’t stress enough how annoying it is to purchase a swimsuit that is supposed to be plus size but doesn’t include support for the girls. Now I know not every plus size gal has a big chest, but a lot of us do. So I thought it was fabulous to see that the girls would receive full support in a bandeau or one piece swimsuit.

From the Fantasie swim collection, the Mustique print was my favorite. It exists in three different styles. And I love the one piece as much as I love the bikini set. This gorgeous collection is botanical inspired with gorgeous fuchsia hues and jade green accents.

Special note on the gorgeous matching pareo that can be worn over your swim set or as a dress. I am dying to add this one to my growing swimwear collection. This will be perfect for a tropical vacation or to head to Catalina Island if you are from the West Coast and don’t want to go too far.

Bandeau Adjustable side suit from the Fantasie Swim collection.

I can’t tell you how helpful it was for me to attend CURVELASVEGAS as I discovered new lingerie brands and found out that my options to look fabulous in lingerie and swimwear were much broader than I thought they were. And I really want for this column to be about opening you up to a variety of options to dress your bodies in pretty lingerie and swimwear, especially as fuller bust gals. The media always seems to perpetuate the misconception that pretty lingerie sets are only for certain body types and my mission with Pin Me Up is to defeat that.

I hope that you will feel inspired by the lingerie and swimwear brands shared on Pin Me Up.
I encourage you to try new styles and experiment, as it is a lot of fun to do. I think I have said it in the past, wearing lingerie is a celebration of ourselves as women and embracing all of our bodies! So just go for it and keep owning who you are, as there is something for everyone.

With love Jenny �

Works Cited:
“The Rago Shapewear Brochure and website.”
“The best of Intima Magazine 2017.”
“Fantasie Swim, Freya, Elomi and Goddess catalogues.”
“Anita New Arrivals catalogue.”

Overview of CURVELASVEGAS at the Mandalay Bay. Photo Jason Kamimura Photography.


CURVENEWYORK FW17 Recap Rya Collection Embroidered Fringed Flower

Above: Rya Collection. Photos by Krystal Peto for the Lingerie Journal.

“Design-wise, this was one of the more exciting [CURVE] shows I’ve been to within the last few seasons.” – Cora Harrington, the Lingerie Addict.

Fringed embroidered flowers, hand-covered satin buttons, roses seemingly brushed on fabric and a star chart stitched on a pair of sheer knickers.

CURVENEWYORK FW17 Recap Va Bien star chart set

These are some of the visual and tactile memories from CURVENEWYORK that stand out for me weeks after the show ended in early March.

It was a treat (and refreshing) to see highly creative and unique designs from brands like Rya Collection, Amoralle, AJOUR, Ginia, Nüdwear, Adina Reay, and Va Bien — amongst many others — at the show.

amoralle bodysuit

Amoralle’s founder, Inese Ozola, said each satin button on this bodysuit is expertly hand-covered.

“After years of neutral t-shirt bras and iterative bondage-style designs, I felt like brands were making more of an effort to connect with their historical and aesthetic roots,” said Cora Harrington, founder of the Lingerie Addict. ”There seemed to be an overall sense of ‘Playing it safe isn’t working, so let’s see what happens when we get a little creative.’ Design-wise, this was one of the more exciting shows I’ve been to within the last few seasons.”

CURVENEWYORK FW17 Recap Dominique Booth

Above: Dominique Intimate Apparel. The brand showcased their updated Aimee Bra at the show

Antonia Townsend, founder and Chief Knicker Officer of the Enclosed said of the show: “I like how designers are taking risks. AJOUR caught my eye with a hot fuchsia set that’s wonderful and unique which is exactly what we’re looking for — things women can’t find at a department store.”

Decades of Lingerie

Lingerie Brands Celebrating milestones

Brands like Hanky Panky, Natori, the Little Bra Company and Oh La La Cheri also celebrated huge milestones from 10 to 40 years in business at the same time as CURVEXPO.

And this is what continues to make CURVE a great business opportunity – they help connect brands with buyers. The show has been doing this for years now — 10 in fact.

At this edition of CURVENEWYORK, the organizers celebrated their 10th Anniversary. To highlight their Lingerie Tin, CURVE partnered with seven exhibiting brands for a retrospective exhibition at Javits.

Lovely visit from @ASOS buyer Rachel with our CEO/Founder Dora Lau at the Curvy Couture booth! @curvexpo

— Curvy Couture (@CurvyCouture1) March 2, 2017

Visitors browsed through styles and best-sellers that have become ubiquitous in the lingerie market from Anita, Chantelle, Eveden, Hanky Panky, Leonisa, Lise Charmel, Montelle, Panache, Simone Perele and Wacoal. Also featured were the top trends over a decade by Cora from (pictured below).

CURVENEWYORK 10 Year Exhibition

The celebration continued with the CURVE 10 Year Anniversary Gala to honor the community brought together a decade ago by the CURVE founders, Laurence and Jean-Luc Teinturier. The gala was also a nonprofit occasion and CURVE, in support of the Breast Cancer Research Foundation (BCRF), donated all gala proceeds to BCRF.

Innerwear & Outerwear Blurred

Loulette Malva Lace Crop Top

Above: Loulette Malva Lace Crop Top.

Walking the event, the Lingerie Journal team also found that several brands like Loulette and Arianne were incorporating ready-to-wear pieces into their collections or helping retailers visualize how consumers should think about their lingerie as fashion foundations.

This is notable because so many buyers like those from Belle Mode Intimates naturally come to CURVE with this mentality on behalf of their customers:

Loving this versatile bodysuit by @HankyPankyLtd at @curvexpo meant to crossover as an outerwear piece! #fallfashion #lingerie #curveny

— Belle Mode Intimates (@BelleModeVA) March 1, 2017

Arianne’s Melitta Boisvert echoed these sentiments saying, “[Retailers] want to see how a bra works under a shirt. I show them how our tops can be layering pieces for their customers.”

Arianne Lace Tops

Above: Arianne Lace Tops.

CURVENEWYORK FW17: Ones to Watch

There were quite a few brands at CURVENEWYORK that made more than a few people do a double take and spend some extra time at their booth. We wanted to take a second here to showcase a few of those brands for our readers just in case they missed them at Javits.

Mayana Genevière

Mayana Geneviere

When I was walking the show, my wife was still pregnant with our son and maternity and nursing intimates were defiantly on my mind. And quite a few brands perked my interest, but I was truly impressed by Nadine M. Woods’ vision for her brand, Mayana Genevière.

Described as, “…a high luxe, intimate apparel line designed to celebrate and support the journey of womanhood. Initially created to bridge the gap between fashion lingerie and maternity undergarments (with a focus on the restoration required during postnatal recovery), this innovative intimate apparel brand has evolved into a versatile line capturing the essence and needs of a woman as she transitions through life’s many stages.

Uwila Warrior

uwila warrior

Underwear is fun. Sometimes we lose sight of this and it’s great to see a brand like Uwila Warrior bring color, vibrancy and whimsy into their design process.

The brand was founded on one simple belief: Women shouldn’t have to twist their bodies and lifestyles into underwear that only fits sometimes – they should have unapologetically colorful, beautiful, and comfortable underwear that fits every moment of their lives.


CURVENEWYORK FW17 Recap Giapenta Bra

Coming off a successful Kickstarter Campaign, Giapenta showcased their luxurious collection intimates at CURVE. The brand’s collection is beautiful and there’s some serious fabric tech behind each piece. Giapenta is designed to proactively balance body temperature and incorporates other design solutions to their intimates more comfortable and fit better.

CURVEXPO Summer 2017

CURVENEWYORK FW17 Recap Eberjey booth
Our coverage of CURVE continues with our new Buyer’s Guide coming out in the next few days and if you missed CURVELASVEGAS, Jenny Rieu put together an amazing recap of the Vegas show that you can ready HERE. So stay tuned for more on the show from TLJ and mark your calendars:

CURVENEWYORK returns to Jacob Javits this summer from August 6 – 8, 2017.


CURVENEWYORK FW17 Recap Dominique Booth
CURVENEWYORK FW17 Recap Rya Collection Embroidered Fringed Flower
CURVENEWYORK 10 Year Exhibition

Loulette Malva Lace Crop Top
CURVENEWYORK FW17 Recap Va Bien star chart set
CURVENEWYORK FW17 Recap Giapenta Bra

CURVENEWYORK FW17 Recap Eberjey booth
CURVENEWYORK FW17 Recap Triumph Bodysuit
CURVENEWYORK FW17 Recap Trasparenze booth

CURVENEWYORK FW17 Recap Simone Perele Models
CURVENEWYORK FW17 Recap Rya Collection floral set
CURVENEWYORK FW17 Recap Rya Collection Embroidered Fringed Flower detail

CURVENEWYORK FW17 Recap Rya Collection 3
CURVENEWYORK FW17 Recap Rya Collection 2
CURVENEWYORK FW17 Recap Panache Sports Bra

CURVENEWYORK FW17 Recap Panache Bra
CURVENEWYORK FW17 Recap Nudewear robes
CURVENEWYORK FW17 Recap Nudewear robes close up

CURVENEWYORK FW17 Recap nudewear booth team
CURVENEWYORK FW17 Recap Nubian Skin model
CURVENEWYORK FW17 Recap Nubian Skin display

CURVENEWYORK FW17 Recap Naked Princess Thongs
CURVENEWYORK FW17 Recap Montelle

CURVENEWYORK FW17 Recap Lise Charmel model
CURVENEWYORK FW17 Recap Les Jupons de Tess panty

CURVENEWYORK FW17 Recap Les Jupons de Tess booth
CURVENEWYORK FW17 Recap Knicker Luxe
CURVENEWYORK FW17 Recap Just Sexy Lingerie

CURVENEWYORK FW17 Recap Hanro booth
CURVENEWYORK FW17 Recap Glamory and Knicker Luxe

CURVENEWYORK FW17 Recap Felina cami robe set
CURVENEWYORK FW17 Recap Escora Model
CURVENEWYORK FW17 Recap Empreinte Booth with buyers

CURVENEWYORK FW17 Recap Edge o Beyond
CURVENEWYORK FW17 Recap Eberjey x Rebecca Taylor
CURVENEWYORK FW17 Recap Derek Rose

CURVENEWYORK FW17 Recap Curvy Couture Booth
CURVENEWYORK FW17 Recap Charnos bra
CURVENEWYORK FW17 Recap Changewear details

CURVENEWYORK FW17 Recap Antigel bras
CURVENEWYORK FW17 Recap Amoralle set
CURVENEWYORK FW17 Recap Va Bien booth

CURVENEWYORK FW17 Recap Triumph Models

PARFAIT Launches “Lingerie Success” Podcast Series For Retailers

Lingerie Success Podcast

PARFAIT is thrilled to announce the launch of their “Lingerie Success” podcast series, designed to help intimates retailers grow and maximize their selling success in today’s increasingly competitive retail market. Produced in-house, the weekly series features a dynamic 30-minute podcast committed to offering insight and guidance to brick & mortar lingerie boutiques and specialty shops.

The series kicked off this past week with the first episode, “Using Google to Drive Business to Your Lingerie Store.” Retailers can listen in via Soundcloud, Google Play or iTunes, and all podcast episodes are further housed online at:

Parfait FW17 Lingerie Collection

Above: Parfait FW17.

“We are big believers of providing value to the lingerie business community,” says Kristoffer Cardona, PARFAIT’s Marketing Manager. “After speaking with hundreds of lingerie boutiques about both challenges and successes, we decided to launch this podcast series to offer a further resource of tips, strategies and information tailored specifically to the needs and goals of the lingerie store owner.”

Keys to Success

Parfait Charlotte Bra
Committed to producing powerful yet practical information, the podcast series centers around three key target areas:

1) How to reach new shoppers and drive more foot traffic into your store
2) How to drive repeat purchase ability and increased spend over time from the same shoppers
3) How to best share your store’s success to further grow and develop a loyal customer base.

Episode topics include best marketing strategies, selling tips and tools, retail news, industry interviews and more, presented in an efficient, easy-to-digest manner adaptable to each store owner’s unique needs.

Together with PARFAIT’s recently launched in-house blog, the brand now offers a complete set of resources for both the consumer and industry – all underscored by a core mission to inspire, educate, and engage today’s no limits woman through inclusive, positive and empowering messaging.

About Parfait
Dedicated to fit and innovative styling, Parfait collections are designed in both fit and silhouette to elegantly embrace and enhance the body, from petite to full figure. Styles range from bra and brief sets to bustiers and best-selling babydolls, available in sizing from 28-44 bands, A-K cups, and XS-4XL bottoms. The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her bras and lingerie and wishes for stylish, comfortable, quality pieces at an accessible price point. Now women can easily add confidence and style to her lingerie wardrobe just by whipping up a little bit of “Parfait!”

A press & celebrity favorite, Parfait collections have been worn by top actresses, models & performers around the world including Sofia Vergara, Sharon Stone, Nicki Minaj, Ashley Graham, Nicole Scherzinger, Gabrielle Union, Alicia Silverstone, British soul singer Lianne La Havas and more. Shot in a Parfait bra on the cover of Allure magazine September 2012, Vergara is quoted saying: “When I find a bra that works for me…” Parfait collections are available at retailers and e-retailers nationwide and throughout the globe.

Nina Parker Curvy Couture Collaboration

Nina Parker wearing Curvy Coutour's Tulip Lace Push-Up Bra

Nina Parker wants women to start a new bra relationship with Curvy Couture. The actress is teaming up with the full bust specialist for a month-long campaign designed to inform and inspire her fans on the importance of proper bra fit.

“I have had a really hard time my whole life finding bras that fit my nice voluptuous boobs properly…but with Curvy Couture I’ve really found bras that make me feel like I’m not even wearing a bra. And I have to hook my girls up!” explained Nina in a recent video announcing the collaboration.

Each week, the campaign features weekly doses of bra inspiration, real talk and giveaways. The hook up Nina mentioned in her video? That’s a 20% off discount code (NINA20) customers can use on the Curvy Couture site throughout the month.

“We’re encouraging everyone on social media to be part of our journey with Curvy Couture. Start your new bra relationship with Nina Parker & Curvy Couture!” added the brand’s Summer Rose. “Finding the perfect fit will change your life. Tune into every Friday for a new giveaway and be sure to use the hashtag #CurvyInspired to enter.”

Nina and Curvy Couture fans may be wondering how this collaboration got off the ground. Summer explained, that “Surprisingly, the relationship started in a very organic way. Nina reached out to us after seeing one of her girlfriends wearing a Curvy Couture Strapless Bra. After struggling with a lifetime of bra dysfunction she was stunned to see a strapless bra actually supporting a curvy girl. We sent her bras to try and the rest was history!”

Nina and Curvy Couture’s #curvyinspired message is already reaching the masses — Nina was spotted live on USA Today and featured in Modern Wellness Guide talking about the importance of boosting confidence.

Learn More about the Nina Parker Curvy Couture Collaboration

Follow Nina and Curvy Couture for the latest updates on the new campaign and visit for more details.

Questions about Curvy Couture?

For more information about the bras please visit, or email for wholesale inquiries.

Artful Lingerie Selection

the Lingerie Selection opens its doors tomorrow (August 8, 2017)! To remind our readers about the beautiful lingerie at the show, illustrator Haley Housman shares her visions of TLS exhibitors: Etched Lingerie, Loulette Lingerie, Tyes by Tara, Uwila Warrior, Alessandra Mackenzie, the Giving Bride, Nevaeh Intimates, Suzy and Black.

(As we finished this project, a new exhibitor joined: Taryn Winters! A luxury, fit-conscious lingerie line designed out of the NY designer’s childhood ballet studios.)

The Lingerie Selection runs from August 8 – 9, 2017 at Daylight Studios in New York City (450 West 31st Street, 8th Floor) from 10am – 6pm daily.

Etched Lingerie

Etched Lingerie Illustration by Haley Houseman

Contact Details

Loulette Lingerie

Loulette Lingerie Illustration by Haley Houseman

Contact Details

Tyes by Tara

tyes by tara Illustration by Haley Houseman

Contact Details


Uwila Warrior

Uwila Warrior Illustration by Haley Houseman

Contact Details


Alessandra Mackenzie

Alessandra Mckenzie Illustration by Haley Houseman

Contact Details

The Giving Bride

Contact Details

Nevaeh Intimates

Nevaeh Intimates Illustration by Haley Houseman
Contact Details

Suzy Black

Suzy Black Illustration by Haley Houseman
Contact Details

The Lingerie Selection Details
Dates: August 8 – 9, 2017
Location: Daylight Studios (450 West 31st Street, 9th Floor, New York, NY 10001)

CURVENEWYORK August 2017 Recap

Silent Arrow founder Kelly Barrett

Above: Silent Arrow founder Kelly Barrett.

Undies change lives.

Whether its someone experiencing a proper bra fitting, a new mom discovering the perfect nursing cami, or a breast cancer survivor who continues her recovery thanks to a new mastectomy bra, great lingerie is powerful.

And for the designers and entrepreneurs who make intimate apparel their business, lingerie also transforms their lives.

The Muse Lingerie

Above: Julio Tabares and Marcela Fiol, the husband and wife team behind the Muse Lingerie.

At CURVENEWYORK this summer, we met with designers who said starting their businesses enriched their lives.

Silent Arrow founder Kelly Barrett, for example, said working on her brand became a journey in self-(re)discovery.

“Creating [Silent Arrow] was a massive personal renaissance for me. I slowly started to remember who I was,” said Kelly at the show.

TuTu lingerie rack

Above: TuTu’s booth at CURVENEWYORK.

TuTu cofounder Nofar Duchovny echoed these sentiments saying the moment she started designing her collection, she felt a sense of love and nostalgia. “It made me feel the same again.” she said.

Launching TuTu also created the opportunity for Nofar’s sister, Shiran, to work alongside her handling the business side of the brand.

“It’s something we both love.” said Shiran.

Rya Collection

Above and left: Flora Backer showcasing her pieces from the Rya Collection to a buyer.

“I want my customers to experience love at first sight.” – Flora Backer.

Amour was also cited as the muse behind many collections. Rya Collection founder Flora Backer said she creates with the intention of having a customer experience “love at first sight” upon gazing at her work.

Above: the Lilipiache booth.

Walking the show floor, it was easy to fall head-over-heels for the collections on display. Stand-outs included Colette & Sebastian, Va Bien’s floral inspired season, Adina Reay, Ajour, the Muse Lingerie, Felina, Curvy Couture and many more.

Above: Felina’s busy booth at CURVE. Love what you see? Email: | Cell: 412-841-7216

If you missed the show, don’t worry. we’re sharing the lingerie love by showcasing photos and videos a few of the brands we experienced at CURVENEWYORK this August!

Dominique Intimate Apparel booth

Above: the Dominique Intimate Apparel booth.

And mark your calendars, the next edition of CURVENEWYORK runs from February 26 – 28, 2018 at Jacob Javits Center.

CURVENEWYORK August 2017 Recap: What We Saw

Maison Close

Maison Close

Curvy Couture

Excited to share our Spring/Summer ’18 collection! You’re the first one to see it. Sharing all day today on our feed and in IG stories. Let us know what you think in the comments!✨

A post shared by Curvy Couture Intimates (@curvycoutureintimates) on

Colette & Sebastian

Colette and Sebastian

Parfait & Mod by Parfait

Parfait and MOD by Parfait

Sugar Candy Bra

Sugar Candy Bra


Ajour Curve Snapshot

P.S. I Love You by Whitney Bissette

PS I Love You


FOXERS Pink Posies Lace Boxers

Naturana Blue Label

Naturana Eva. Photo by Krystal Peto.

Oh La La Cheri

Oh La La Cheri Nicolas Attard

Linda Hartman Robe and Cami

Real Lingerie Collection by Oh La La Cheri

Real Lingerie Lucette Teddy

“We want to convey a sense of femininity, sensuality and soothing comfort.” – Nicolas Attard, Real Lingerie.

Modern women are done doubting themselves and their looks. Armed with self-esteem and renewed confidence they are the driving force behind the Body Positive Movement, a movement that focuses on accepting all body types, sizes and colors.

This movement sparked the idea for Oh La La Cheri’s new line of intimate apparel, Real Lingerie. Real Lingerie is a fashion-driven collection of lingerie that covers a modern woman’s lingerie needs throughout every moment of the day.

Real Lingerie Lucette Teddy back view

The name Real Lingerie came from founder and designer, Nicolas Attard, wanting to make a line for women in all shapes and sizes that fit their everyday lifestyles. “The line carries everything from size small to 4X in the same silhouette,” he says. “We wanted to make this line comfortable and for everyday use.”

Real Lingerie: sizes up to 4X

Real Lingerie Marian Teddy

“Today’s market demands beauty in all areas of their life,” reads the brand’s look book. “Real Lingerie serves beauty with the comfort and fit needed for real women in a real world.”

The Real Lingerie line features sizes up to 4X. Additionally the original Oh La La Cheri collection has updated its fit to be more wide-ranging.

Real Lingerie Yvette Babydoll

“The evolution of the market was a great source of inspiration,” says Attard. “The ‘It Girls’ of the world are wearing lingerie as outerwear and the movement towards body positivity was also a big source of inspiration. We strongly believe in the message that the body positivity movement has begun.”

Real Lingerie – Lace, Solid Colors and a splash of Fashion.

Real Lingerie Josilyn
Attard describes the line as comfortable, on-trend, sensual, and versatile. He says just about every piece in the collection can be worn as outerwear, further adding to the flexibility of the brand’s function and style. “The bodysuits can be worn with your favorite jeans or skirt,” he says. “Our bralettes are the perfect layering piece that can be worn under a shirt, jacket or low cut dress.”

Real Lingerie Lucette in black

Real Lingerie Suzette Set

He references vertical pieces, like the Suzette Bodysuit, a soft textured lace teddy with cap sleeves. It features removable cups making it easy to be worn to bed or with a pair of jeans for a night out.

The Lucette Bodysuit is another versatile style. The edgy lace teddy features a plunge neckline and dramatic back, as well as removable cups.

On Trend Details

Real Lingerie Odette Bralette and Panty

“Today’s market demands beauty in all areas of their life.”

The Odette Bodysuit, a halter-style lace teddy, has a detachable elastic harness.

The color palette for the line includes soft, feminine shades of nude and Mesa Rose; jewel tones like a deep blue Astral Aura, Everglade green and Rhubarb; and traditional red and black. “We want to convey a sense of femininity, sensuality and soothing comfort,” says Attard about the colors that were selected for the debut collection.

Real Lingerie Amalie Crushed Velvet Teddy

The on-trend details of the line have also been highly praised by its modern customers. For example, the Amalie bodysuit uses a crushed velvet fabric in black and Astral Aura. “It is an on-trend fabric with great texture while still providing the right kind of coverage,” says Attard.

Real Lingerie Viviane

Additionally, the harness detailing on the Odette Bodysuit and bralette, and the deep V-plunge neckline with strap detail featured on the Vivian bodysuit and babydoll is inspired by ready-to-wear styles spotted on the runways. “The response has been outrageously positive,” he adds.

The collection was met with an overwhelmingly positive reaction at April’s Curvexpo. “The biggest surprise was the initial reaction,” Attard says. “We didn’t meet a store that didn’t love the collection. The reaction on the styling was especially positive. This line does not compete with our other lines and it truly stands out on its own. We feel that this is a great complement to our company.”

Learn More about the Real Lingerie Collection


Real Lingerie Gallery
Real Lingerie Lucette in black
Real Lingerie Yvette Babydoll
Real Lingerie Amalie Crushed Velvet Teddy

Real Lingerie Josilyn
Real Lingerie Viviane
Real Lingerie Odette Bralette and Panty

Real Lingerie Marian Teddy
Real Lingerie Lucette Teddy back view
Real Lingerie Lucette Teddy

Real Lingerie Suzette Set

Mad Mac Holiday Merchandising Tips

It’s not too late to improve on some of your Holiday displays! The Mad Mac Lingerie team give us some actionable tips you could put to use right away with their collections!

It’s all about color.

Mad and Mac photo by Jan Klier
To make your thongs stand out arrange them in color order like Ritzman did at the most recent CURVE. “It drew in so many people because people are visual,” says Harris.

Mix and Match.

Shout out to @lorettasintimates for sharing this cute display of panties in the shape of a Christmas tree!! We L❤️VE this store!! #stockingstuffers #thongs #madeindallas #softestlace #animalprintliners #usa #shoplocal

A post shared by Mad Mac (@madmaclingerie) on

“Mad Mac Lingerie works as a collection,” says Harris. “If you have a four-way rack put it together.” She suggests creating color stories but grouping neutrals, pastels or bright shades. “All of our items work beautifully together when presented as a collection and not just a single item.”

Showcase Crossover Items.

Pair a cute Love +Grace spring dress with a Mad Mac bralette! So cute and both are made in the USA!! #softestfabricever #softestlaceyoulleverwear #springisjustaroundthecorner #buylocal

A post shared by Mad Mac (@madmaclingerie) on

All of Mad Mac’s apparel has a versatile quality that makes it perfect for day to nightwear. Merchandise items with ready-to-wear staples like jeans and dresses to show customers how they can be worn both ways. “We’re from the Midwest,” she says. “People look for the value in everything they buy or do. Twenty dollars is a lot for panties so they have got to have multiple uses.”

Highlight Care Instructions.

Because the lace is specially treated it can’t go in the dryer, says Harris. All orders include an 8 ½ X 11 card with care instructions that can be displayed with the product. Be sure to have your staff members point this out to customers as they shop.

Questions about Mad Mac Lingerie?


Uwila Warrior Returns to Lingerie Selection

Uwila Warrior Returns to Lingerie Selection

“Uwila Warrior: cute, comfy and just a little cheeky! Uwila undies are made BY women FOR women.”

Uwila Warrior is making its way back to the Lingerie Selection (TLS) this February. The brand’s founder, Lisa Mullen, confirmed Uwila’s return citing the trade event’s format as a huge draw for her and visitors.

Uwila Warrior Holiday Collection

“I like the small group setting with new designers,” said Lisa of her first experience with TLS. “We feel like we are surrounded by like minded designers/lines at similar points in our growth curve, which in turn attracts a buyer who is looking to round out their collection with fresh unique products from new designers.”

At the show, buyers can expect to see the latest from Uwila Warrior and Lisa recently teased an image of a new style coming to her brand’s collection and said, “Can’t ‘tank’ about it… but it’s going to round out our silk bottoms on the top in an incredible way… with always providing high quality, comfort and luxury. Our gal can now roll out of bed and into the office with Uwila Warrior!”

Uwila Warrior

The Lingerie Selection is slated for February 27 – 28, 2018 at Daylight Studios (450 West 31st Street, 8th Floor) in New York City. A Press Breakfast is scheduled for Wednesday, February 28th, starting at 8am and is sponsored by La Lame, inc., supplier of Laces, Woven, Stretch Fabrics and Trims. Additional events include a discussion and Q&A session with Cora Harrington, founder of the Lingerie Addict and a cocktail hour for attendees.

Interested buyers, designers, and press should contact for more information about attending this and other events.

Learn more about Uwila Warrior
Email: lisa[at]

Learn more about the Lingerie Selection
Email: info[at]