Equinox’s New Campaign Is Giving Commitment a Whole New Meaning
Equinox is known for pushing the envelope with its New Year ad campaigns| and this year is no different. The brand’s 2016 campaign| similar to the provocative and compelling campaign from 2015| represents an overarching theme: commitment.
“Equinox is about commitment| we are obsessed with it| and we challenge our members to know who they are and what they want|”” said Carlos Becil| Equinox’s chief marketing officer. The brand recruited renowned fashion photographer Steven Klein for the project| which addresses socially relevant issues including activism| sexuality| lifestyle choices| and women’s rights. Keep scrolling for a look at the ads| and prepare to be inspired.