Curvy Couture Blush Pink Color Added

Curvy Couture Blush Pink T-Shirt Bra

Curvy Couture Blush Pink Added to Cotton Luxe Bras including one of its best seller, the Cotton Luxe T-Shirt Bra.

“I am a 44H and I thought it was impossible to find a bra that is truly comfortable that still gives support. Well this is it. I am buying one in every color. Thank you! Thank you! thank you!” Terri, Curvy Couture customer.

Spring is in the air and some of the first flowers of the season are blossoming all around us. Taking a cue from nature, Curvy Couture is updating the Luxe T-Shirt Bra and Unlined Wirefree Bra from its Cotton Luxe Collection with a new color — Blush Pink.

The Cotton Luxe collection, which includes the two recolored bras, is made with the brand’s Natura Blend™ fabrics, a beautiful blend of cotton and bamboo that’s designed to keep customers comfortable, cool and dry.

The Cotton Luxe T-Shirt Bra, featuring Smooth Coverage Cups, is available in sizes 32-34 (D-DD), 36-40 (C-DD), 32(DDD) 34-40(DDD, G,H). This style is also designed with adjustable cushioned comfort straps for maximum shoulder comfort, super soft pad lining with breathable fabric and an Interlock fabric for wing support and comfort.

Curvy Couture Blush Pink Wirefree Bra

Curvy Couture’s Cotton Luxe Unlined Wire Free bra (pictured above) is available in 36-44 (C-DD), 34-44 (DDD, G,H) and features a cushioned lower band for comfort, lace front and adjustable stretch back straps, higher neckline for more support, 3-row, 3-column coated metal hook-and-eye closure in back while Smooth Fusion™ technology adds a double lining to cups for shape and support.

Curvy Couture Blush Pink

The two styles are current best sellers for Curvy Couture and are available now on Curvy Couture’s website, just in time for Mother’s Day.

International customers will have a chance to shop for these styles and many more later in May. Curvy Couture recently announced International Shipping thanks to its partnership with with Bongo International, a FedEx Company.

Save (even more) with Curvy Couture

Curvy Couture encourages customers to sign up for their Customer Rewards Program. New members receive $10 off their first purchase and receive automatic entry for Curvy Couture’s monthly bra give away. Additional benefits include special discounts and promotions throughout the year. Membership is free.

Wholesale Questions?

Summer Rose Orona
summer@curvycouture.com
www.curvycouture.com

About Curvy Couture
Curvy Couture stands out as truly exceptional in the marketplace of American lingerie. Built on a foundation of technology and innovation Curvy Couture is the destination for curvy women searching for fashion, superior quality, comfort and fit. Decades of extensive research and development, expertise and dedication has created a foundation that reinvents you, transforms your shape and posture, makes women look younger, feel confident and sexy.

Curvy Couture Blush Pink Gallery

Curvy Couture Blush Pink Wirefree Bra
Curvy Couture Blush Pink Wirefree Bra
Curvy Couture Blush Pink Wire Free Bra


Curvy Couture Blush Pink T-Shirt Bra
Curvy Couture Blush Pink T-Shirt Bra
Curvy Couture Blush Pink Cotton Luxe T-Shirt Bra


Curvy Couture Blush Pink Cotton Luxe Unlined WireFree Bra


CURVEXPO Show Recaps

CURVENY NEW YORK & CURVENV@MAGIC from CURVEXPO on Vimeo.

We’ve put together a compilation of CURVEXPO Show Recaps written by the Lingerie Journal team for our readers to browse in anticipation of CURVENY (July 31 – August 2, 2016) and CURVENV@MAGIC (August 15 – 17, 2016).

Scroll down for links to all the CURVEXPO Show Recaps. Brands interested in exhibiting should contact Meghan Murray at: meghan@curvexpo.com.

Buyers interested in signing up to attend should follow this link: CURVEXPO Registration.

CURVENY February 2016 Recap

Simone Perele photo by Jan Klier

Above: Simone Perele. Photo by Jan Klier.

From February 21 – 23, 2016, Eurovet (CURVEXPO’s parent company) reported that 2,000+ buyers sat with and experienced over 300 brands, like Coutures, at Jacob Javits Center in New York City. Full Story HERE.

CURVENY Fashion Presentations

Elila Glamour

Above: model Asia Mone’t modeling Elila.

Last month’s CURVENY Fashion Presentations of lingerie started with a gentleman. Wearing a pair of Blackspade boxer briefs, the young man escorted models from behind a white curtain into view and helped them step onto white cubes for buyers to see. Full Story HERE.

CURVENV@MAGIC 2015 Recap

CURVE Vegas photo by Charles Roussel

Photo by Charles Roussel.
This year marked big changes for the annual Curvexpo show in Las Vegas. First, it moved from the confines of the busy and entertaining Venetian hotel-casino on the Vegas strip to the expansive business halls of the LV Convention Center. Second, it joined forces with MAGIC, the giant apparel, accessories, and footwear trade show. Full Story HERE.

CURVENY August 2015 Recap

Maison Lejaby

Above: Maison Lejaby. Photo by Hank Pegeron.

If you missed CURVENY this week, don’t worry. We’re starting our coverage of the show today with a photo recap. And throughout this week (and next), we’ll focus on a few brands and trends spotted at the show. Full Story HERE.

CURVENY February 2015 Recap

Kris Line

Above: Kris Line.

The weather outside was frightful, but the lingerie inside was so delightful! We think that sums up our experience in February, plowing through the grueling weather to get to over 300 exhibiting brands at Jacob Javits for the February 2015 edition of CURVENY. Full Story HERE.

Learn More

Brands interested in exhibiting should contact Meghan Murray at: meghan@curvexpo.com.

Buyers interested in signing up to attend should follow this link: CURVEXPO Registration.

Naked Women’s Collection

Naked Womens Naked Women's Luxury Modal Bralette

“I think that six out of seven nights a week a woman is going to reach for Naked.” – Carole Hochman, Naked.

by Michelle Broomes, Lingerie Journal Editor.

How many of us start to undo zippers, unbutton our shirts and hop around at the front door trying to get our hosiery off, all whilst still trying to turn the key in the front door? It’s as if we have an innate need to be naked as soon as opportunity allows. Unfortunately, for many us getting down to bare skin takes a bit more planning than usually estimated and might be more trouble than it’s worth if unappreciated by our present company.

So, the next best thing is to cloth ourselves in something that feels like second skin. This is what New-York based lifestyle brand Naked offers — the chance to feel as close to naked as possible. The brand specializes in intimates, loungewear and sleepwear that are designed to feel so heavenly against the wearer’s flesh that it’s like wearing nothing at all. Comfort fabrics like Micromodal®, cotton/spandex and Pima cotton are employed to bring the best in luxurious necessities.

the Naked Team

Launched in 2010 by an ambitious and community-minded sportsman turned entrepreneur, Joel Primus, Naked was initially a small Canadian label developed to provide men with high quality underwear products. But in 2015, the company cleverly introduced a women’s range resulting from a formidable partnership with guru loungewear designer, Carole Hochman, who is known for designing her own lines as well as working on collections with the likes of icons that include Ralph Lauren, Donna Karan, Oscar De La Renta and Christian Dior. Hochman, now CEO, Creative Director and Chairwoman at Naked, brought a wealth of design and market knowledge of women’s intimates that has transformed the company into a unisex utopia for undies and other daily essentials.

Naked was keen to show off its current offerings of the woman’s range at Curve earlier this year with the vision of making this segment of the business an established contender in the intimates market with its assortment of bralettes, briefs, sleep and lounge pieces designed for the lifestyle of the modern woman.

Naked Womens Everyday Collection Pima Cotton Bralette and Hipster

Questions about Naked? Contact: jenn.gossweiler@thenakedshop.com.

“The inspiration for the women’s Naked collection clearly came from the men’s underwear collection,” CEO and designer Carole Hochman told TLJ. “In many ways I found that so exciting because I feel that there’s a lot less separation in how men and women want to dress these days.”

Hochman feels that the key underpinning to any collection, be it for men or women is the element of ease.

“Everybody wants to be comfortable, so that’s a given,” she stated knowingly

The women’s collection is therefore built with similar comfort fabric elements as the men’s: soft and luxurious Micromodal, 91:9 cotton/spandex and 360 degree stretch to secure the perfect fit.

Naked Womens Everyday Pima Cotton Hipster

“I think minimalism is very sexy,” – Carole Hochman.

The essence of minimalism is also weaved into the collection to give a sense of effortlessness of wear.
“I think women love simple clothing – uncomplicated – clothing that just feels good next to the skin,” Hochman stated knowingly, as she has had a few decades of experience in the industry.

“Not only did we do the [women’s] underwear but we chose to do some very simple sleepwear pieces – the pyjama everybody loves, but we’ve even cleaned it up more – made it more minimal,” Hochman explained. “We didn’t have the piping like every pyjama has piping. It has a minimal notch colour. It’s all about just putting something on that feels so refreshing at the end of the day.”

Naked Womens Luxury Modal Bralette

And that sensuous, “close to nude” feeling the wearer experiences when they slip into something from the Naked collection comes from the quality of fabrications from which the collection is built. Hochman admitted that these fabrics are an expensive investment but that is what buyers fell in love with at the Curve show, knowing that they would be obtaining a collection that was worth the financial output. The secret is in the combination of the fit, feel and cut.

“The buyers love our fabric,” she informed. “They love that the fabrics are luxurious. They really found the [women’s] collection to be modern.”

One of Naked’s major endeavours is to show that clean cut basics can indeed be on trend and an important layer in modern woman’s wardrobe.

“I think there’s a lot of very sexy product in the market – a lot of lace in the market – and not a lot of minimal product that really speaks to comfort and sexiness at the same time. I think minimalism is very sexy,” Hochman reasoned.

Naked Womens Everyday Pima Cotton Bralette

“Built with the feel of indulgence, Naked Women’s collection is prepared from premium textiles that are cut and shaped to perfection.”

She further suggested that retailers who specialize in sexy lingerie need to find a way to help women adequately incorporate both the frilly and the fundamental into their wardrobe so that they enjoy the benefit of both. An unfussed brand like Naked could be, therefore, successfully balanced with more striking boudoir collections.

“I’ve always believed in a lingerie wardrobe,” Hochman explained. “I think that six out of seven nights a week a woman is going to reach for Naked. The very sexy, complicated, more decorated lingerie is special – for special occasions.”

When it came to designing the women’s collection, it appears that this was no mean feat. Although she has worked on many significant projects over the years and with many desirable names, premier designer Carole Hochman revealed that it took time to get the comfort, the fit and the detailing just right across the board as no two women’s bodies are identical.

“I’m not a big believer in one size fits all,” she stated. “So I’ve spent a long time working with [fit] models.” And she believes firmly that she has achieved the right outcome.

“My underwear is luxury underwear [and] is the best fitting underwear I’ve ever worn.”

Naked Womens Collection

Her design philosophy is simple and forthright and Hochman has premised her Naked designs on this: “I think you need to design with limitations. You can’t just design anything that comes into your mind.”

Naked collections are, therefore, targeted to specific gaps and niches in the market.

“Our [design] process is really based on what we feel the market needs and what we feel Naked should be accountable for,” Hochman explained. “We have defined what we think is the right space in the market. It’s first of all [about] affordable luxury for [the] price points [and] it’s minimalist, in terms of [being] uncomplicated. We’re very much into covering the basics of a wardrobe.”

Built with the feel of indulgence, Naked Women’s collection is prepared from premium textiles that are cut and shaped to perfection. The design team is particularly proud of the outcome using their chosen Micromodal which is designed to drape the body in all the right places, without being unpleasantly clingy.

“Our [women’s] Micromodal was definitely a derivative of our men’s Micromodal. Ours is at the high end,” Hochman revealed. “It feels like luxury when you wear it. It’s one of the best fabrics I’ve ever worked with.”

Using a high cotton to spandex ratio (91:9) has also proven ideal in shaping the women’s range, creating a body-loving material that’s obedient to a woman’s curvature.

Naked Womens

“Naked specializes in intimates, loungewear and sleepwear that are designed to feel so heavenly against the wearer’s flesh that it’s like wearing nothing at all.”

“You don’t feel it when it’s on,” Hochman assures. “It’s very lightweight. It works with you.”

And despite the traditional view that pure cotton is always ideal for underwear, Hochman has a slightly more adjusted view.

“Spandex makes the fabric awesome,” she assured.

Although colour palettes are not as highly prioritized as the fit of the collections, the women’s collection benefits from the soft touch of heather and taupe and a pop of colour in the form of a punchy red. But the collections rest on the foundation of classic colourways of black, beige and white. Spring will see the addition of a girly pale pink and a feminine ceramic blue. Overall though, Hochman is determined that fit of the garments should be more calming than the colourways as comfort is the main pillar of Naked collections.

Naked Logo

The re-engineering of the Naked brand has seen a revamp of the company logo to reflect the unisex characteristic of the brand. Hochman found the original logo quite solid and masculine, of course being originally a man’s brand, but it has now been transformed to appear more appealing to both sexes and is now what she calls “more architecturally modern”. The disappearing or “naked e” in the logo speaks simply towards what the brand stands for – peeled back layers and the freedom to be uninhibited.

By extension, the product packaging is also intended to be user friendly. Its visual is subtle and unintimidating – not overtly sexy and provocative as one might expect from a brand with a name like “Naked”. For the brand, it’s not about conjuring up the seductiveness of nakedness but really tapping into the emotional side of it – the freedom to feel comfortable with yourself in your own skin, so the brand images are not intended to be inherently sensual.

So far, the success of the women’s collection is speaking for itself. The cotton collection is proving quite popular along with the pyjamas in the luxury Micromodal being a front runner. The brand has already seen reorders for its Pima cotton and Micromodal underwear although being fairly new additions to the collection. CEO and designer Hochman informed that Naked now has plans to extend the Pima collection for both sexes as part of brand expansion.

Naked Womens Luxury Modal Bralette

But it doesn’t stop there when you are on a mission to make a brand a household name. Plans are already in the pipeline to update the women’s range with touches of lace and to introduce a whole new line called Naked Sheer Mesh Intimate group made up of mesh garments with the right balance of opacity. If previous collections are anything to go by, these additions are sure to be a hit with brand fans.

But no matter what’s added to the listing women can take pleasure in knowing that they are getting quality products with high performance and within their reach.

“There’s not a lot of people going after, what I call, affordable luxury today,” reasoned CEO and Chief Creative Officer of Naked, Carole Hochman. “People are either going after very low end, fast fashion or [the] very expensive. I think that we have found the right product at the right price that women are responding to.”

Naked’s long-term mission is to extend it reaches as far into the intimates market as possible and having a dual sex collection is the vehicle which the team believes will do this.

Naked Womens Collection

“There’s not a lot of [intimates] brands that cover both men and women together,” Hochman pointed out and this puts Naked in pole position to dominate this field.

Hochman reckons that this lack of dual branding is possibly a result of retailers not having the intuition as to how to merchandize them both together. Women’s lingerie can be an avenue through which men can be introduced to the world of quality underwear and retailers and brands, especially in brick and mortar shops, need to know how to merge the two so that they maximize their market potential. Her conviction in this concept is so strong that Hochman visualizes Naked offering support in the form of donating or consigning samples to retailers to who want to attempt the cohabitation of Naked’s men’s and women’s underwear under one roof with the possibility of replenishment if successful.

For now though the Naked team is happy to be a trendsetter in bringing both men and women as close to blissful, unencumbered nakedness as possible, persuading them to experience intimates like they never have before.

Questions about Naked?

Contact: jenn.gossweiler@thenakedshop.com
Phone: 212.851.8017
Website: www.wearnaked.com

Naked Women’s Collection Gallery

Naked Womens Collection
Naked Womens Everyday Pima Cotton Bralette
Naked Womens Naked Womens Luxury Modal Bralette


Naked Womens Naked Womens Luxury Modal Bralette
Naked Womens Collection
Naked Womens Collection


Naked Womens Luxury Modal Bralette
Naked Womens Luxury Modal Bralette
Naked Womens Everyday Collection Pima Cotton Bralette and Hipster


Naked Womens Everyday Pima Cotton Hipster
Naked Womens Everyday Collection Pima Cotton Bralette and Hipster


Interfiliere Hong Kong 2016 Recap

Interfiliere Hong Kong 2016 Recap Trend Forum

“[Interfiliere Hong Kong] is an important and not to miss event of the intimate industry and we will plan to attend this event every year from now on.” Voradej Sajjaporamest, Capital Tricot Co., Ltd.

The 10th edition of Interfiliere Hong Kong wrapped up in early March with exhibitors from 13 countries and visitors from 46 countries.

The show organizers noted that they saw an increase in attendees from Europe and the Americas that was pushed, they feel, by the needs of advanced and innovative technology for the activewear industry.

Interfiliere Hong Kong 2016 Recap Lace

“Interfiliere Hong Kong gives us a chance to meet new customers and create good relationship with other exhibitors. It is an important and not to miss event of the intimate industry and we will plan to attend this event every year from now on,” said Voradej Sajjaporamest of Capital Tricot Co., Ltd.

Interfiliere Hong Kong 2016 Recap Prototypes Fashion Show

Visitors and exhibitors praised the show format and programs offered during the two day trade event which included a Trend Forum called “Birds of Paradise” and the Exception presentation which showcased information about jacquard.

Interfiliere Hong Kong 2016 Recap Trend Forum

“Birds of Paradise” showcased upcoming AW17/18 trends and insights into the advancement of textile technology and helped inform attendees about the creativity found in lingerie production.

Interfiliere Hong Kong 2016 Recap The Exception

During the Exception presentation, Designer of the Year, Willy Hermann offered his insights into the the presentation’s topic saying, “jacquard is, remains, and always will be present.

The Interfiliere Hong Kong Fashion Show and various seminars and workshops were also well attended said the show organizers.

Interfiliere Hong Kong 2016 Recap OEM

“The Fashion Show was full of surprise and inspiration, and it was very well organized. Interfiliere Hong Kong offered us a business opportunity to meet and network with qualitative exhibitors,” said Zhihong Jiang, Production Department Manager for Gujin.

The next edition of Interfiliere Hong Kong is sent for March 2017. Potential exhibitors and attendees should also mark their calendar for Interfiliere’s upcoming New York Show on September 22, 2016 and the Shanghai Show that runs from October 12 -13, 2016.

Learn more about Interfiliere Hong Kong

Interfilière Hong Kong
Website: www.interfiliere.com/hongkong/

Contact: Jessie Lee
Email: jlee@eurovet.fr

Interfiliere Hong Kong 2016 Recap Gallery

Interfiliere Hong Kong 2016 Recap Workshop
Interfiliere Hong Kong 2016 Recap VVIP Conference
Interfiliere Hong Kong 2016 Recap Trend Forum


Interfiliere Hong Kong 2016 Recap Trend Forum
Interfiliere Hong Kong 2016 Recap Trend Forum
Interfiliere Hong Kong 2016 Recap Trend Forum


Interfiliere Hong Kong 2016 Recap The Exception
Interfiliere Hong Kong 2016 Recap Seminar
Interfiliere Hong Kong 2016 Recap Prototypes Fashion Show


Interfiliere Hong Kong 2016 Recap Prototypes Fashion Show
Interfiliere Hong Kong 2016 Recap Prototypes Fashion Show
Interfiliere Hong Kong 2016 Recap OEM


Interfiliere Hong Kong 2016 Recap Lace
Interfiliere Hong Kong 2016 Recap Lingerie on display
Interfiliere Hong Kong 2016 Recap Fabrics at booth


Interfiliere Hong Kong 2016 Recap Designer of the year Willy Herman


La Lame Spotlight

La Lame Fine Embroidery on Georgette

Above: Fine Embroidery on Georgette. Contact info@lalame.com for details.

“La Lame has been recognized as a trusted and comprehensive source in the intimate apparel and swimwear community for the finest fabrics, trims and prints,” – Adrian Carstens of La Lame, Inc.

by Michelle Broomes, Lingerie Journal Editor.

Braving the economic uncertainty of post-war society in the late 1940’s and diving into the textiles industry, Ben Schneer was rewarded with a successful enterprise – La Lame, Inc. – which catered to the fashion needs of the baby boomers of that new era.

Ben’s La Lame, Inc. fabric business centered on embroidery, fancy yarns and embellished cloths which drove a thriving trade between his local endeavor and his European clientele.

Today the business is still steered by his family – namely Ed and Glen Schneer, his two sons. They pride themselves on the legacy of quality and service left by their father and strive to maintain the traditional values that has hoisted La Lame, Inc. into a respectable position as a go-to textile trader.

La Lame Embroidered Water Lace

Above: Embroidered Water Lace. Contact info@lalame.com for details.

“Driven by a passion to be involved in the fashion industry, the Schneer family has developed a place for themselves by cultivating a superior reputation of honesty, service and fairness,” says Adrian Carstens, a representative of La Lame, Inc.
Located in the heart of New York’s Garment District, La Lame Inc. delivers a wide range of products that supports innovation and development for all layers of the fashion sector.

La Lame Inc New York City

Located in the heart of New York’s Garment District, La Lame Inc. delivers a wide range of products that supports innovation and development for all layers of the fashion sector.

“The Mills that we are involved with are trendsetters and produce lines predicted at least a season ahead,” says Carstens. “They are always helping the up and coming [business] to the fully established with years of experience and knowledge, providing the best advice and guidance through the fabric selection and purchase process.”

A relationship with the fashion industry logically embraces close ties with the intimate apparel sub-sector, and La Lame Inc. proudly and aptly supports lingerie entrepreneurs with relevant merchandise.

La Lame hand-made accessories, bows and lace

Above: La Lame offers a variety of hand-made accessories, bows and lace. Contact info@lalame.com for details.

“La Lame, Inc. has been recognized as a trusted and comprehensive source in the intimate apparel and swimwear community for the finest fabrics, trims and prints,” says Adrian Carstens of La Lame, Inc. “We have been a consistent source of high quality materials and our extensive selection creates a soothing atmosphere for the creative designer.”

And there is much to be sourced from this company that offers a treasure trove of finds for the underwear industry. La Lame, Inc.’s catalogue of products include stretch and non-stretch lace, scuba and spacer fabrics both in solid and print colourways, bows, ribbons, sliders, bra straps, embellishments and transfers in crochet, epoxy, flannel, laser and wood/cork motifs. Further to this selection, La Lame, Inc. also provides technical features to fabrics such as anti-odour and moisture control, which afford the company a vital advantage in the active wear market.

With such a varied collection of fabrics supplied to the fashion industry, La Lame boasts being a “one stop shop” for many of its customers, catering to individual client needs to ensure the optimum outcome for each business – a goal the company has pursued for nearly 70 years.

La Lame All Over Lace Flocking

Above: All Over Lace Flocking. Contact info@lalame.com for details.

“Our number one concept is giving our customers the best service,” says Adrian Carstens, La Lame, Inc.’s company rep. “We work closely with clients in search of specific fabrics by using our network of mills located in the United States as well as Europe and Asia.”

With the needs of the clothing and intimates industry every evolving like a living organism, La Lame, Inc. is determined to stay at the cutting edge of textile manufacturing as it feeds the demand for imaginative products that constantly redefine the fashion skyline.

La Lame Galoon Lace Stretch

Above: Galoon Lace Stretch. Contact info@lalame.com for details.

“We are always in the process of finding new technologies in the market to offer to our customers,” says Carstens on behalf of La Lame, Inc. And of course, whatever the output, it must conform to La Lame’s high standard of product excellence.

“La Lame, Inc. is very proud to only provide fabrics and trims that are of the utmost quality,” Carstens assures. “It’s usually our practice to release new technologies and developments once they have already completed our standardized testing.”

Ensuring that customer’s expectations are managed in the best way possible, especially in an industry that thrives on a reputation of delivering ahead of season, La Lame, Inc. operates on a valuable corporate motto: “We don’t make promises that we can’t keep.” – good advice for keeping yourself covered in the fabric business.

Work with La Lame Inc. Fabrics

Contact: Glen Schneer
Email: glen@lalame.com

Contact: Ed Schneer
Email: edschneer@lalame.com

Contact: Adrian Carstens
Email: adrian@lalame.com

About La Lame, Inc
The company was founded in 1947 by Ben Schneer when he realized that the strong relationships he had built in the European Fashion Industry just after WWII would give him a huge advantage by manufacturing and importing metallic yarns, embroidery and ornate fabrics to the USA.

La Lame, Inc. is now run by his two sons, Ed and Glen Schneer. They have expanded the business into a worldwide fabric resource, which is relied upon by some of the biggest names in the Fashion World.

For more information:
Fashion: www.lalame.com

Follow La Lame Inc on Instagram: @lalameinc
Follow La Lame on Facebook: @lalameinc

La Lame Gallery

La Lame Fine Embroidery on Georgette
La Lame Embroidered Water Lace
La Lame All Over Lace Flocking


La Lame Galoon Lace Stretch
La Lame Lace Triming
La Lame hand-made accessories, bows and lace


La Lame Inc New York City


Hanro Izak Zenou Celebration

Hanro Izak Zenou Celebration

Yesterday, Hanro of Switzerland unveiled a custom mural by artist Izak Zenou at its flagship store in New York City (806 Washington Street).

The mural graced the top walls of the brand’s gorgeous boutique and attendees had a chance to meet the artist and mingle with the Hanro team while enjoying drinks and Hors d’oeuvres.

Hanro Izak Zenou Celebration Gallery

Hanro Izak Zenou Celebration

Hanro Izak Zenou Celebration

Hanro Izak Zenou Celebration

Hanro Izak Zenou Celebration

Hanro Izak Zenou Celebration

About Hanro
HANRO products are pure luxury on the skin. Experience the finest luxury collections for both women and men. Less, but only the best is what characterizes HANRO as a brand. The vision of quality can be found in every detail: the best materials, the perfection of the cuts and the exquisite finishing. This is what has made HANRO so unique and contemporary for 132 years.

About Izak Zenou
French artist and style arbiter iIzak Zenou has earned a reputation as one of the world’s leading fashion illustrators over the past two decades. His spirited and enchanting work has become associated with many of the world’s top brands and publications – notably CHANEL, Celine, Vera Wang, Lily Pulitzer, Catherine Malandrino, Hanro of Switzerland, L’Oreal, Lancôme, Laura Mercier, Sephora COTY, Revlon, Guerlain, Bucherer, Matrix, Nordstom, Neiman Marcus, Macy’s, Rizzoli, The WE Network and Target. He is perhaps best known for his 20-year collaboration with Henri Bendel. His ever-evolving “Bendel Girl” has become iconic.

Van De Velde Spotlight

MarieJo Avero Orchid

Above: Marie Jo’s popular Avero in Orchid. Interested in carrying Marie Jo? Contact: northamerica@vandevelde.eu

by Michelle Broomes, Lingerie Journal Editor

The Belgian name of Van De Velde is synonymous with the concept of ‘Lingerie Styling’ as well as some of the most esteemed brand names in lingerie on the market – namely Prima Donna, Marie Jo and Spanish brand, Andres Sarda.

Van De Velde operates on the principle that retailing lingerie rests on styling the individual woman to look and feel her best beautiful and the company’s pillar philosophy is ‘shaping the bodies and mind of women’ using lovely lingerie as the medium.

Rigby and Peller hangers

To date, Van De Velde works with thousands of specialty establishments worldwide and has its own retail channels, achieving a multi-million euro turnover as it applies the ethos of making women feel sensational through high quality lingerie fashion.

Evelyn Verstraeten, Global PR Manager at Van De Velde tells TLJ about the Van De Velde way of business and how the company uses it products to undergird companies, taking business to a new level.

Interview with Evelyn Verstraeten, Global PR Manager at Van De Velde

Prima Donna By Night Malva Ash

Above: Prima Donna.

Van De Velde has been a leader in the lingerie industry for decades, so what’s been the formula of the company’s success so far?

Consistent strategy in focusing on quality: As a company we have never compromised quality despite increasing costs and despite the pressure from the market to lower our retail prices. We firmly believe that trading-up is a healthy business model for the multi-brand specialty store. Offering the consumer a quality product in combination with excellent service creates the best advertising any brand or store can hope for: = word of mouth = loyal customers = customers who buy more and more often. Both Van De Velde and our customers/retailers win.

Andres Sarda Milano

Above: Andres Sarda.

Research & Development: Van De Velde invests considerable resources in R&D. Our own in-house R&D department has the mission to outperform and be pioneers in technicality for fabrics, production machines, production processes,

Last but not least, we are a customer focused company. We love our customers/ stores and we love our PrimaDonna/ Marie-Jo/ Andres-Sarda consumers. As a company we listen and look into every feedback and remark that comes our way and we act upon it. That interaction and mutual trust and respect from us to the field and the field towards us creates an inspiring and positive energy and synergy.

Andres Sarda

Above: Andres Sarda.

‘Shaping The Bodies and Mind of Women’ – that’s the Van De Velde mission. How is this philosophy played out in what Van De Velde seeks to offer women through lingerie products?

Our variety in brands – the many collections within brands to choose from (basic [to] fashion); different body styles per collection (to perfectly fit a specific breast shape) – it all adds up to giving women not only a good shape but also to having more confidence. A good bra not only lifts the breasts and chest, [and] is beneficial to the back but it also lifts a woman’s spirit, self-esteem, confidence and feeling of comfort.

Kindly walk us through the Van De Velde family of brands. What kind of customer/client is attracted to these brands?

Marie Jo – Created for Living and Loving

MarieJo LAventure Azuma
Marie Jo revolutionised the lingerie industry in 1981 with a trail-blazing Belgian signature: the label combines discreet luxury with novel designs and caters to self-assured women who want to make a seductive but refined statement.

Our new ad campaign and marketing images as of 2016 clearly show Marie-Jo as a life style brand and does no longer link lingerie only to the bedroom or romantic scenery. Marie-Jo is part of women in all aspects of her day and life and this is clearly shown as well in the photoshoots which were taken outside.

PrimaDonna – Ode to Curves

PrimaDonna Delight in Riviera Blue
Since 1965, PrimaDonna has always been about women embracing life, full of confidence, not afraid to show off their femininity. PrimaDonna underlines that message now with the Ode to Curves campaign.

PrimaDonna has – for more than 150 years now – kept the same goal: designing perfect-fitting luxury lingerie for naturally curved women. The collections marry the best support in larger cup sizes (all the way up to J-cup) with elegant designs. 93% of women who wear PrimaDonna would recommend it to a friend. Since 2013 we have also added PrimaDonna Swim.

Andres Sarda – Designed in Barcelona

Andres Sarda Berlin
Since 1962 Andres Sarda has been creating luxury lingerie and swimwear in the atmosphere of a cosmopolitan and avant-garde city as is Barcelona. The refined and surprising collection combines sophisticated taste with craftsmanship and innovation. Andres Sarda lingerie has a unique identity.

The designer swimwear of Andres Sarda is highly elegant and attractive and meets the needs of the contemporary woman. Exclusive prints on fabrics of the highest quality show the feminine forms to their best advantage.

Rigby and Peller store front

Above: Rigby and Peller store front.

The Van De Velde name is associated with over 5000 companies worldwide. What do you look for in companies that you feel can aptly represent the Van De Velde brand and business ethos?

Passion for women and focus on wanting to shape their body and mind because they also [like Van De Velde] firmly believe this philosophy [combined] with premium product is the way to win market share in the lingerie industry and to grow the business.

The specialty boutique and Van De Velde work as true partners. We as a manufacturer need the specialty boutique/ retailer and its team to transmit our passion and expertise to the consumer; the specialty boutique needs us to have a niche offering with many opportunities to sell a variety of products in the fitting room. The consumer leaves the store happy and will return for more. The whole circle helps the retailer to differentiate him/herself from department stores and/or lower price point chains in the industry.

MarieJo Axelle in black

Above: Marie Jo.

Since 2002 Van De Velde has its own and operated retail shops? What’s this experience been like for Van De Velde?

Van De Velde entered the retail business because – in Europe as in the US – we noticed a lack of multi brand premium lingerie boutiques in many geographical areas. The potential consumers were / are there but too often had/ have no access to stores with fit expertise and a good variety in size-runs or collections. As we entered into the world of retail, we discovered many aspects of the business which we – as a manufacturer – had never anticipated or expected. We were not always aware of the day-to-day challenges a retailer encounters or the demands, frustrations, complaints that were expressed by women in the fitting room. Over time we noticed how extremely valuable this direct feedback from the fitting room was to learn how our collections were perceived, where we missed out on opportunities, etc., also how valuable it was to be able to test out certain innovations in our own stores [and] fine-tune them before bringing them to the market, etc.

Today Rigby & Peller [the Van De Velde operation] is based in the UK, US, China and Germany and currently counts for 44 stores.

PrimaDonna Sunrise in Powder Rose

Above: PrimaDonna.

Given the success of the Van De Velde name particularly in partnering with and undergirding other businesses – what can you offer to retailers seeking to attract new customers, increase profitability and take their business to a new level?

Complementary lingerie and swimwear brands with consistent sizing and body shapes within each brand. If a customer is for example a PrimaDonna size 34D, you can bring at once in the fitting room a skin tone bra for every day, a lace bra, and a swimsuit. Same size – same fit – same quality. The variety in our offering creates more and better sales opportunity.

PrimaDonna

Above: PrimaDonna.

Van de Velde takes risk in stocking back-order possibilities for fashion series. This allows stores to carefully buy into series with an initial size-run and when they see a series is very successful, they can re-order in season and can count on a quick refill delivery. This allows stores to spread their risk – fill-in on series that do extremely well – play safe on series that might have a little less demand. Less risks [means] more rentability at the end of the season.

Customer Service : B2B platform 24/7 to check in real-time product availability per size; place orders, consult invoices, open order, track shipments [all] next to a top team of customer service agents who can assist on-line or via phone. Very quick and consistent shipping (free of charge). Refill orders will take less than a week to be delivered in store although we still ship everything out of Belgium.

MarieJo Avero

Above: Marie Jo.

What’s next for Van De Velde? Are there any new partnerships, innovations or products in the pipeline that you can share with us?

Our R&D department is constantly working on new projects but is now fully testing a 3D mirror for the fitting room.

In France we have launched the home party channel in response to the declining number of multi-brand specialty stores. We do this in collaboration with existing customers/stores in order to help them increase and diversify their revenue. It’s a win-win for all parties involved.

In Germany and Belgium we are testing an E-com service offered by Van De Velde to our wholesale partners by giving them access to an e-com platform (branded as the retailer but the back-office and stock is managed by Van De Velde).

Van De Velde Wholesale Questions?

Email: northamerica@vandevelde.eu
Website: http://www.vandevelde.eu/en

Van De Velde Gallery

Marie Jo
MarieJo Avero
MarieJo Avero Orchid
MarieJo LAventure Azuma


MarieJo Axelle in black



PrimaDonna
PrimaDonna Sunrise in Powder Rose
PrimaDonna
PrimaDonna Delight in Riviera Blue


Prima Donna By Night Malva Ash



Andres Sarda
Andres Sarda
Andres Sarda
Andres Sarda Berlin


Andres Sarda Milano


ILS Fashion Show April 2016

Seven til Midnight

Above: Seven ’til Midnight.

Last month, the International Lingerie Show shook up its 20 year old runway show by turning it into a Fashion Dinner for buyers, exhibitors, guests and press.

The Fashion Dinner was held in the Rio’s 38,884 square foot Amazon ballroom, a huge space that’s normally dominated by a runway that juts into the center of the space. The setting was set with 200 tables prepared for 2,000 guests. (ILS would later confirm 1,890 dinners were served that night.)

Ajour USA

Above: Ajour.

On the floor, arrows marked off where models would flow from the room’s edges towards the stage to pose and snake their way back around the ballroom for buyers to see their garments from all angles.

Reactions were mixed with some buyers and exhibitors encouraged by the change while others preferring the original runway show.

Lillian Moss and Scott McGregor of Adam & Eve in Greenfield, Massachusetts said they were pleasantly surprised by how well the Fashion Dinner worked. They enjoyed the sit down meal versus the buffet, and the close-up view of lingerie on models.

Oh La La Cheri

Above: Oh La La Cheri.

Cubeon Pitts of Divine Pleasures said, “The new format of the fashion show is a great idea, but the execution left room for improvement. The microphone system was T.E.R.R.I.B.L.E.. We couldn’t hear the announcer so a lot people weren’t paying attention from what I saw.”

Cubeon also suggested a shorter time frame between meals and models would have improved and shortened the Fashion Dinner experience which lasted over two hours with 192 looks from brands like Seven ’til Midnight, Rago, Julie France Shapewear, Ajour and many more.

Mark your Calendars

The next edition of the International Lingerie Show is scheduled for September 12 – 14, 2016 at the Rio Hotel in Las Vegas and again for March 27 – 29, 2017. Brands interested in exhibiting should contact John Pace at info@spectrade.com.

ILS Fashion Show April 2016 Gallery

Temptress by Shirley of Hollywood
Showgirl Headdress
Seven til Midnight


Seven til Midnight
Seven til Midnight
Seven til Midnight


Scantilly by Curvy Kate
Rago Shapewear
Patrice Catanzaro


Patrice Catanzaro
Oh La La Cheri
Oh La La Cheri


Oh La La Cheri
Oh La La Cheri
Mapale by Espiral


Magic Silk
Jackie G-String
International Intimates


International Intimates
International Intimates
International Intimates


International Intimates
G World Intimates
G World Intimates


Golyta
Exes Lingerie
Exes Lingerie


Dynashape Intimates
Dynashape Intimates
Dynashape Intimates


Dreamgirl
Dreamgirl
Dreamgirl


Ajour USA
Ajour USA


Curvy Couture Flawless Contour Wire Free

Curvy Couture Contour WireFree Bombshell Bra in Nude

Flawless Contour Wire Free bra comes in Black & Bombshell Nude and in C to H cup with 34 to 42 back.

“Sturdy comfy wide straps make me feel like I’m not wearing anything underneath, which is magical at a 38DD. I highly recommend everyone try it on, no matter your age or size!” – Ginger, Curvy Couture customer.

by Michelle Broomes, Lingerie Journal Editor

There are times when women like everything about a bra except for the underwire. Yet, technically, underwired styles are hailed as giving the best shape and control to the bust line and it easily presumed that most of the innovation and developments in the bra market is ploughed into underwire bra technology, particularly for plus sized consumers.

Bra solutions specialists Curvy Couture have, however, found a way of bringing together many required elements of a bra into a winning wire free creation known as the Flawless Contour Wire Free which is featured in the brand’s Smoothing Solutions range.

Curvy Couture Contour Wire Free Bra in black

Staying true to the best of Curvy Couture smoothing techniques, this latest collection targets areas like the back and underarms which often need discreet concealment and is geared towards women who won’t or cannot wear wires or who just like the option of having an alternative from their usual underwire lingerie.

The Flawless Contour Wire Free bra’s ultra-smooth lightly padded cups afford the wearer firm but natural looking lift and support as well as a desirable feminine silhouette. This is achieved alongside remaining effectively undetectable under clothing — a characteristic that makes the bra a sound choice for day or night. Curvy Couture’s philosophy behind the invisibility concept of the collection is, “it’s what you don’t see that matters most” and is the main thrust behind the brand’s smoothing methodology.

Curvy Couture Contour Wire Free Bra

Curvy Couture urges women to feel confident in the Flawless Contour Wire Free bra as they have designed it to sculpt the silhouette from every angle resulting in a 360 degree flawless form. The bra’s built up back and bonded “no sew” wing technology work in harmony to eliminate figure faux-pas like the dreaded back fat and underarm bulge, two of women’s most common complaints regarding their profile in clothing. And to top it off, slightly wider cushioned shoulder straps are intended to make this bra feel easy and comfortable enough to carry on the wearer’s shoulders, a vital feature particularly if the bra is a preferred everyday style.

Flawless Contoure WireFree Bombshell Nude Flawless Contoure WireFree Black

It’s this efficient combination of style and ease of wear that has already earned the Flawless Contour Wire Free bra a rave review on the Curvy Couture retail website from bra fan Ginger who proclaims, “My new go-to! I love having a bra without a wire, gives me a nice lift and fits perfectly. Smooths my underarm and back when I need it. Sturdy comfy wide straps make me feel like I’m not wearing anything underneath, which is magical at a 38DD. I highly recommend everyone try it on, no matter your age or size!” (Posted on 5/9/2016).

Save (even more) with Curvy Couture

Curvy Couture encourages customers to sign up for their Customer Rewards Program. New members receive $10 off their first purchase and receive automatic entry for Curvy Couture’s monthly bra give away. Additional benefits include special discounts and promotions throughout the year. Membership is free.

Wholesale Questions?

Summer Rose Orona
summer@curvycouture.com
www.curvycouture.com

About Curvy Couture
Curvy Couture stands out as truly exceptional in the marketplace of American lingerie. Built on a foundation of technology and innovation Curvy Couture is the destination for curvy women searching for fashion, superior quality, comfort and fit. Decades of extensive research and development, expertise and dedication has created a foundation that reinvents you, transforms your shape and posture, makes women look younger, feel confident and sexy.

Curvy Couture Flawless Gallery

Curvy Couture Contour WireFree Bombshell Bra in Nude
Curvy Couture Contour Wire Free Bra in black
Curvy Couture Contour Wire Free Bra


Curvy Couture Contour Wire Free Bra
Flawless Contoure WireFree Black
Flawless Contoure WireFree Bombshell Nude


Find a Curvy Couture Retailer

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Lascivious Swim SS16

Lascivious Swim SS16

Lascivious launches it’s debut swim collection in signature style, reflecting the contemporary design of it’s lingerie collections and strong brand identity within a more commercially priced swim offering.

Lascivious Swim SS16

The collection features unique cutouts and intricate detailing in tropical green, gunmetal grey and complimentary copper tones. Styles can be mixed and matched to create the ultimate poolside look and are available to buy exclusively online www.lascivious.co.uk. Scroll down to see a selection of images from the new collection.

Questions about Lascivious Swim SS16?

Contact: Sophie Metchick
Email: press@lascivious.co.uk

Lascivious Swim SS16 Gallery

Lascivious Swim SS16
Lascivious Swim SS16
Lascivious Swim SS16


Lascivious Swim SS16
Lascivious Swim SS16



Campaign Credits

Photographer – Peter Nikolai
Model – Ellen Monohan
Makeup – Meghan Nguy
Stylist – Clara Mouton
Sunglasses by – Bailey Nelson
Visors by – Larissa Hadjio

About Lascivious
Founded in 2004 by Creative Director Chloe Hamblen, luxury lingerie brand Lascivious has become established as an aspirational label synonymous with innovation and desirability. Fuelled by a passion for the aesthetics of sex and a flair for sophisticated, modern design, Lascivious is the first and last word in experimental and indulgent directional lingerie. The brand prides itself on its collaborative approach to other related disciplines, such as leather and latex. Lascivious has worked in conjunction with designers such as Fraulien Kink, Atsuko Kudo and William Wilde to create exclusive styles for the brand. Lascivious is proud to be a British brand that continues to support the UK manufacturing industry, designing & producing all our beautiful lingerie ethically in this country.