Above: Kixies’ Samantha DeMartini with Tara Stravinsky of Tyes by Tara.
“It was a relaxing environment and I felt like I could talk to buyers about anything and get to know them a different level.” – Colette Khalil, Colette & Sebastian.
There’s one moment from last month’s Altitude Intimates trade show that’s engrained in my memory: two exhibitors, Samantha DeMartini of Kix’ies and Tara Stravinsky of tyes.by.tara, hugging underneath the glow of the Paris hotel’s Eiffel Tower with buyers and fellow designers enjoying a pool-side networking party.
Photo by David Cherkis.
“It was amazing to see everyone together, getting along and having fun after an intense day,” said Colette & Sebastian founder, Colette Khalil. “It was a relaxing environment and I felt like I could talk to buyers about anything and get to know them a different level.”
Altitude Intimates April 2018 Runway Show
Allure at the Altitude runway show. Photo by David Cherkis.
Earlier that day, Altitude kicked off its third edition with a lingerie fashion show at the Paris ballroom featuring 60+ looks from 11 lingerie, accessory and menswear brands. Retailers snapped photos and enjoyed the hour long presentation that playfully spilled into their seats.
Above. Rago at Altitude Intimates. Photo by David Cherkis. If the voice announcing brands sounded familiar, that’s because it was Coquette’s Marcus Horea on the microphone.
“The Altitude show has been a breath of fresh air! The manufacturers have done a tremendous job in creating a new show where the industry can mingle, learn and work.” – Pilar Quintana-Williams, VP of Merchandising, Yandy.com.
The brand-owned trade show is becoming a community event drawing in a wide spectrum of buyers thanks to highlights like the Altitude pool party, runway show, and seminars that educate retailers and speak to their real-world concerns. Amenities like free breakfasts and lunches continue to cement visitors’ and exhibitors’ appreciation.
The five seminars drew in about 100+ attendees and topics range from Lingerie Trends to Intellectual Property.
Altitude Intimates April 2018 Visitors
Above: Oh la la Cheri booth at Altitude Intimates. Photo by David Cherkis.
From April 17 – 19, 2018, Altitude said it hosted 78 exhibitors and drew in approximately 1,200 buyers. Brands like Allure, Entrenue, Hoss International, G-World Intimates and Escante amongst others showcased a variety of intimate apparel styles, accessories and pleasure products.
Above: Adore Intimates Peline Kurtdarcan with buyers at Altitude.
“I am 100% satisfied with the show — it blew me away,” said Coco & Lola’s General Manager, Kayla Parker. “Our vendors stepped up their game at the show and we went in big with brands like Oh La La Cheri, Coquette, Colette & Sebastian, Fantasy Lingerie and Mapale.
via @adameve_stores #greenfield #mass @AltitudeShow update pic.twitter.com/YY948WFkE0
— Altitude Intimates (@AltitudeShow) April 18, 2018
Above: AJ Johnson, manager at the Adam & Eve in Greenfield, Massachusetts, gives her impression of Altitude.
Scott McGregor, owner of the Adam & Eve in Greenfield, Massachusetts added that he felt this year’s show was more organized and noted some of the brands his shop was bringing in from Altitude include Rago, iCollection, Glitter, Dreamgirl, Music Legs, Shirley of Hollywood, and Male Power.
Above: Seven ’til Midnight at Altitude Intimates. Photo by David Cherkis.
Exhibitors were also pleased by the results at Altitude and it was clear that visitors were doing business at booths. Several brands like Tyes.by.Tara reported orders written at the show. “I walked into the show early one morning and the buyer’s at Aren’t We Naught in Toronto were there to place an order.” said Tyes.by.Tara founder, Tara Stravinsky.
Colette Khalil of Colette & Sebastian said that thanks to the show, her brand is now stocked at 12 new locations. “The buyers you meet at this show are different. They are ready to try new brands and give you a chance,” said Colette of her experience.
Looking to the Future
Above: Fantasy Lingerie booth at Altitude. Photo by David Cherkis.
Several brands and buyers we talked too have already committed to going back to the show and expressed hope that there will be a Fall show or a combined effort with the New International Lingerie Show. We’ll announce the new Altitude Show dates as soon as the organizers release them on their website.
Learn More about the Altitude Show
For further information about the upcoming Altitude Intimates show please contact Alanah Bushfield at (615) 924-4822 or email email@example.com.