Ayten Gasson Lingerie Boutique Milestone

Ayten Gasson Lingerie Boutique

A year ago, Ayten Gasson launched what many in this digitally-oriented world would consider a risky business — a brick-and-mortar lingerie boutique.

The store opened with a concept that set it apart — bringing together slow fashion and ethical manufacturing to life in front of customer’s eyes with designer and owner, Ayten Roberts, sewing beautiful garments from traditional Nottingham lace and Liberty print silks.

The result of this entrepreneurial move? Success!

Inside Ayten Gasson Boutique

The brand’s boutique celebrates a year of business with a celebration on Wednesday May 24, 2017 from 5 – 8pm at 32A Bath Street, Brighton BN1 3TB.

As a thank you to all their customers, fans, followers and friends there will be exclusive discounts and offers throughout the month for both the local guests and the online supporters.

Ayten Gasson © Tigz Rice Studios 2017. http://www.tigzrice.com

Above: Holly Red Bra And Knicker Set By Ayten Gasson

For the celebrations, Brighton based jewellery brand Toba will be launching their new rose gold collection. The handmade pieces feature goldwrapped freshwater pearls and semi-precious stones.

Visitors will also find luxury stationary artisan Katie Housley, menswear label British Boxers, ethical beauty specialist Kiss the Moon, lingerie by fellow independent lingerie brands Playful Promises and Kiss Me Deadly, and hosiery by Hose.Tights.

Ayten Gasson © Tigz Rice Studios 2017. http://www.tigzrice.com

Above: Faye Silk Camisole Set By Ayten Gasson.

Ayten added that since opening the boutique, her brand was also named Lingerie Label of the Year by ethical luxury publication Eluxe, as well as making the final four of Lingerie Insight magazine’s Independent Retailer of the Year.

“And online has benefitted from the bricks-and-mortar investment, with more choice in styles and month on month increasing sales coming from customers who value the label’s commitment to ethical production, transparency and store experience,” added Ayten. “Social media has allowed the full breadth of the customer base to follow the story of the brand and each garment from inspiration to production.”

Learn More about Ayten Gasson Lingerie Boutique

Contact: info@aytengasson.com
Website: aytengasson.com