Above: Silent Arrow founder Kelly Barrett.
Undies change lives.
Whether its someone experiencing a proper bra fitting, a new mom discovering the perfect nursing cami, or a breast cancer survivor who continues her recovery thanks to a new mastectomy bra, great lingerie is powerful.
And for the designers and entrepreneurs who make intimate apparel their business, lingerie also transforms their lives.
Above: Julio Tabares and Marcela Fiol, the husband and wife team behind the Muse Lingerie.
At CURVENEWYORK this summer, we met with designers who said starting their businesses enriched their lives.
Silent Arrow founder Kelly Barrett, for example, said working on her brand became a journey in self-(re)discovery.
“Creating [Silent Arrow] was a massive personal renaissance for me. I slowly started to remember who I was,” said Kelly at the show.
Above: TuTu’s booth at CURVENEWYORK.
TuTu cofounder Nofar Duchovny echoed these sentiments saying the moment she started designing her collection, she felt a sense of love and nostalgia. “It made me feel the same again.” she said.
Launching TuTu also created the opportunity for Nofar’s sister, Shiran, to work alongside her handling the business side of the brand.
“It’s something we both love.” said Shiran.
Above and left: Flora Backer showcasing her pieces from the Rya Collection to a buyer.
“I want my customers to experience love at first sight.” – Flora Backer.
Amour was also cited as the muse behind many collections. Rya Collection founder Flora Backer said she creates with the intention of having a customer experience “love at first sight” upon gazing at her work.
Above: the Lilipiache booth.
Walking the show floor, it was easy to fall head-over-heels for the collections on display. Stand-outs included Colette & Sebastian, Va Bien’s floral inspired season, Adina Reay, Ajour, the Muse Lingerie, Felina, Curvy Couture and many more.
Above: Felina’s busy booth at CURVE. Love what you see? Email: email@example.com | Cell: 412-841-7216
If you missed the show, don’t worry. we’re sharing the lingerie love by showcasing photos and videos a few of the brands we experienced at CURVENEWYORK this August!
Above: the Dominique Intimate Apparel booth.
And mark your calendars, the next edition of CURVENEWYORK runs from February 26 – 28, 2018 at Jacob Javits Center.
CURVENEWYORK August 2017 Recap: What We Saw
Excited to share our Spring/Summer ’18 collection! You’re the first one to see it. Sharing all day today on our feed and in IG stories. Let us know what you think in the comments!✨
Colette & Sebastian
Parfait & Mod by Parfait
Sugar Candy Bra
P.S. I Love You by Whitney Bissette
Naturana Blue Label
Oh La La Cheri