CURVEXPO Experience: New York to Las Vegas

Parfait at CURVENV

Above: Parfait at CURVENV.

“This is our third year at CURVE and we like it. It’s new, it’s different. There a few new faces and seems to be a lot of fun – we’re really enjoying it.” Hollis Hall, Love Letters Intimates.

This season, my CURVEXPO experience started on the number 7 train in New York, rolled through the desert from Los Angeles to Las Vegas and ended at the Mandalay Bay Convention Center.

It was an intense month of travel and trade shows giving me an expanded view of exhibitors at both Mode Lingerie and Swim CURVENY NEW YORK and CURVENV Hosted by PROJECT WOMENS.

CURVEXPO Experience Vegas Entrance

Snapshot of the CURVEXPO Experience: Vegas at top and CURVENY below. Photo by Jan Klier.

CURVENY photo by Jan Klier

Together, both NYC and Las Vegas were great to experience.

The show organizers included all the things that make trade shows special: the chance to see products in person, meet with brands and retailers, connect, learn and experience something new.

Rafaella Intimates photo by Jan Klier

Above: Rafaella Intimates. Photo by Jan Klier.

In New York, this translated to an after hours networking event; Trend Presentations by Promostyl and the new Fashion Flash Mob event which showcased new styles on 55 models walking throughout CURVE.

Talluah Love hang tag

Above: Talluah Love.

The Fashion Flash Mob carried over into the Las Vegas edition and buyers also networked on day one and two of the show in the lounge area in the middle of the venue with food and margaritas.

Everyday Glamour Lace Unlined

Above: Curvy Couture’s Everyday Glamour Lace Unlined Bra.

Anita Sports Bras

Above: Anita’s new sports bras.

On the show floors, in both cities, SS17 looked lacy, loungey, seductive, supported and very athletic.

Activwear and Athleisure options were everywhere as brands like Curvy Couture and Anita unveiled new sport bra options while LIVE! showcased a lifestyle collection at home in Pilates and yoga studios or out on the town.

Exhibitor & Buyer Reactions

Squeem Team

Above: Squeem at CURVENY.

Buyer traffic in New York was strong while Las Vegas seemed slower. Buyers and brands seemed divided on the experience by varying degrees. Despite feelings on buyer attendance, the brands we talked to reported a good results for their business.

Elila Lingerie photo by Jan Klier

Above: Elila Lingerie. Photo by Jan Klier.

“The management of Curve works very hard to get the best buyers/stores to attend, and we are appreciative of this,” said Krista Tonra, US Sales Director for Lou Lingerie. “New York tends to have more traffic, but we had a good response in [Las Vegas] as well. And since we launched Swimwear for SS17, we were able to participate with a Spa/Resort program offered for Las Vegas with the opportunity to focus on the swim category.”

Vanilla Night and Day Model

Above: Vanilla Night & Day.

“Regarding Curve Vegas, Naja was very excited to have participated in the show for the first time,” said Patricia Japson, the brand’s director of sales. “While we hoped there would be more traffic, we did make some good connections with retailers who attended and look forward to getting Naja product into their stores this Fall.”

Above: Catrina Maccalla and Hollis Hall of Love Letters Intimates. give their opinion on CURVE.

Kathy Zutz of the Bra Garden said, “Well you know what, the first couple years was great, but we’re going back to New York in February.”

Kathy cited CURVENY’s amenities and overall experience a stronger pull for her and her team.

On Buyer Attendance

Empreinte booth

Above: Empreinte.

One of my concerns is that there are fewer lingerie buyers out there. Those that remain are making strategic decisions about what events to attend and when based on budget and time.

Addiction Nouvelle booth

Above: Addiction Nouvelle.

Recently, Lingerie Insight reported a drop in MODA attendance with exhibitors complaining about the lack of buyer commitment to that show.

It’s important to note that the CURVE team, as Krista Tonra noted, works diligently at finding new ways at attracting buyers to their show and makes it a point to add new features and listen to exhibitors and buyers.

Teddies for Bettys at CURVENY

Above: Teddies for Bettys at CURVENY.

The Future Looks Bright

The lingerie retail landscape is rough, but there are positive signs for this side of the economy we’re involved in.

This summer, Azaleas opened a second store; Teddies for Bettys moved into a larger location and Musée opened in New York City. And later this season, Sugar Cookies moves into larger digs.

Dominique Intimate Apparel photo by Jan Klier

Above: Dominique Intimate Apparel’s booth at CURVENY. Photo by Jan Klier.

It’s also worth noting that more e-Boutiques are sprouting online each month. However, many e-retailers we talked to at the shows said they were disappointed with brands refusing to do business with them.

Digital Divide

We understand the hesitation of working with a new retail partner. However, e-boutiques are going to outnumber brick-and-mortars. Brands — large and small — have to adjust and evolve their business practices to include new and established e-retailers.

(E-boutiques are seen as less legitimate vendors than brick and mortar, even though online shopping continues to rise.)

— Bluestockings (@BluestockingsBo) September 1, 2016

Above: Blue Stockings Boutique’s excellent thread on the issue of e-boutiques not seen as equal business partners.

It wasn’t too long ago that major brands were highly dismissive of lingerie bloggers. Now, many of those same companies hire and work with these digital influencers to move product and improve their social media presence.

The same shift has to happen (quickly) with online retailers.

Look at successes like Bella Bella Boutique and incredible newcomers like Anya Lust and Blue Stockings Boutique to see the future of online retail.

(Hint: it’s versatile, inclusive and diverse!)

What’s Next?

Foxers team photo by Jan Klier

Above: FOXERS at CURVENY. Photo by Jan Klier.

I wish I had the answer. But I hope that more brands and retailers invest in their digital marketing and advertising and leverage social media and video to drive more sales.

We know it works. The Lingerie Journal helps influence behavior on social media and it’s been a great help to our advertising partners and the brands we cover.

For example, at CURVENY I sent out an image of a Mad Mac panty. In the post, we highlighted the brand’s features including the Microbrushed Lace and Signature “Animal Print” liner. The result:

Had a chance to see the lovely @madmaclingerie at @curvexpo. The collection features "Microbrushed" #Lace w/Signature "Animal Print" liners. See them at booth 535! photo by @allklier

A photo posted by The Lingerie Journal (@lingeriejournal) on

Within minutes, the post received several likes and a consumer placed an order. At-home lingerie concierge service Rosie’s Lingerie later commented that they would start carrying Mad Mac lingerie. It was great to see this play out on the show floor.

So we hope to see more social activity at the CURVE Shows next year. In the next few months, we’ll keep our readers updated on all of the new CURVE developments. We also suggest that buyers and brands reach out directly to the show organizers. They genuinely want to hear from their visitors and are actively looking at ways to improve the show CURVEXPO experience for everyone.

CURVE 2017 Show Dates

Mode Lingerie and Swim CURVENV Las Vegas
Hosted by Project Women’s

Mandalay Bay
February 21 – 23, 2017

Mode Lingerie and Swim CURVENY
Jacob Javits Center
February 26 – 28, 2017


A Deeper CURVEXPO Experience

The Lingerie Journal’s latest Buyer’s Guide highlights 14 great CURVENY exhibitors. Click HERE to read the latest issue.



Striking a pose and sharing some laughs with Natalie Hrassnigg, Sales and Marketing Assistant at Anita. I wore a Mesh corset by Phaze Clothing paired with Peek-A-Boo Black Balcony Bra by Dear Scantilly and a sheer bolero from my personal collection. I collaborated with both lingerie brands last year and I wanted to show that you can wear Lingerie as outerwear and create a chic professional look.

Last month I had the pleasure of attending my first CURVEXPO in Las Vegas that took place at Mandalay Bay from February 21 – 23, 2017. CURVELASVEGAS was hosted by Project Womens and was part of the Magic Show where clothing brands from all over the world were exhibiting as well. I was thrilled when I found out that The Lingerie Journal granted me two press badges for myself and my husband, Jason Kamimura Photography so that I could get you the best lingerie insights for fuller figure and fuller bust gals. Pleiades of lingerie and swimwear brands were part of the event, but I decided to focus on the ones that gave me private interviews and exclusives on the release of their new collections.

On the first day, I stopped by the Anita booth and I even got a chance to get fitted and found out that I was a size 36H in their lingerie. It’s always interesting how sizing varies from one lingerie brand to another and it can be a little daunting. But the entire team was very helpful and was able to answer all of my questions. I met with Natalie Hrassnigg who is the Sales and Marketing Assistant at Anita. This year they are celebrating Anita’s 130th Anniversary, the German brand started in 1886 in Dresden. I was immediately intrigued as I am always fascinated by brands with a long history, I think that’s the vintage aficionado in me.

Anita is known to be a lingerie brand specializing in both nursing bras and post-surgical lingerie, but what was presented to me was both sexy, practical and sleek. I especially loved the Comfort Corselet in the gorgeous Fiore color that would complement a lot of women’s skin tones.


Presenting the Comfort corselet available in Cups B through E at the Anita booth.
Photo by Jason Kamimura Photography.

Pin Me Up Las Vegas

I loved the simplicity of this Black lace lingerie set, with the detail of a red bow on both the bra and the high waist panties. It probably is the pin-up in me but this is the most classic set one could ever get. As Dita Von Teese once said, black lingerie looks great on every woman.

As we looked at other bra sets, the fiery red sport set from Anita Active really caught my attention. I have been trying to make healthier choices for the past year and I have been attending spin classes diligently at least 3 to 4 times a week. To this day I still don’t own good sports bras simply because I couldn’t find one that looks good enough and is in my size.

I usually wear gorgeous lingerie sets on a daily basis, so finding a set that is in such a rich shade of red and with high waist panties really got me excited. This lingerie set is part of a limited edition and I would definitely suggest that you keep your eyes on that one, as this will give you maximum support and keep you fierce and glammed up for any workout. Red certainly evokes confidence and seduction, two feelings we don’t always feel while working out.

This style is coming out on August 2017 and will be available in Cups A through G. I can hardly wait to get my hands on that one.

Named 255 Limited Edition as part of the Anita Active line. Photo Credit: Jason Kamimura Photography.

I loved that Anita had two models with two different body types. Diversity is so much needed in the industry, as customers want to be able to relate to the models they see when they shop. Seen here are Hope McBane @hrmtalent and Amber Coyne @ambercoyne
Photo by Jason Kamimura Photography

With Steve Chernoff Chairman of Rago Shapewear.

Since we are talking about lingerie with a history, I had to make a stop by the Rago Shapewear booth. If you are passionate about vintage or achieving that perfect hourglass silhouette from the 1950s, this brand will resonate with you. Rago Shapewear has “ over 65 years of experience for creating beautiful, high-quality, made-in-the-USA body shaping garments, Unique designs, best materials, excellent workmanship, and perfect fit.”

As a pin-up model I cannot tell you how excited I was when I was able to get a meeting with Steve Chernoff, Chairman of Rago Shapewear. He gave me a full presentation about the history of the brand and shared video clips with me from shows such as Dr Oz, Mad Men, Masters of Sex, Boardwalk Empire, The View and media such as Instyle Magazine, Glamour or Oprah Magazine. I used to watch Mad Men, which was a show set in the 1960s that had gorgeous actresses such as Christina Hendricks wearing vintage and vintage inspired lingerie. I do remember seeing Rago Shapewear on that show and being able to meet someone from the brand was one of the highlights for my first time attending CURVELASVEGAS. I couldn’t pick everything that was presented to me, so I decided to focus on the products that were shown to me on their lovely model. All Rago products come with what Steve calls “The no roll guarantee” meaning that if you wear their shapewear underneath your clothes you will not see any rolls.

Their model was wearing the Long Leg Shaper paired with a long line bra and a lace waist cincher. I have never owned any of the Rago Shapewear lingerie but I have been dying to purchase a few products for the tummy control. My tummy is still my most troubling area. Thankfully Rago has everything from cinchers, to high waist panties that will help with that. I also do have my eye on their gorgeous corselette but I have yet to figure out the sizing. There weren’t any new releases presented to me that day, as they were all lingerie designs that are part of their permanent collection. I hope to collaborate with them in the future and do a full review on some of my favorite pieces from them. So Stay tuned!


Here with Chelsea Shagi The Marketing coordinator at Eveden Inc. I am wearing a black bodysuit designed by Ashley Graham for Addition Elle. I reviewed it in my previous column and you can see it here worn as outerwear and paired with a sheer tie top by Loco Lindo and black pencil skirt.

The Eveden Inc. booth that gathered Freya, Fantasie, Goddess, Huit and Elomi, occupied most of our time on the third day of attending CURVELASVEGAS. We sat down with Chelsea Shagi, the Marketing Coordinator at Eveden Inc., who gave us a full two-and-a-half-hour presentation. The amount of information was so broad and we are so grateful to have had a private appointment to share on The Lingerie Journal. I made sure that my favorite lingerie and swimwear sets were photographed and I cannot wait to share them with you.

To begin with, I loved all the jewel tone lingerie sets from the Goddess collection, their model Jihan Amer who is a Canadian Curvy model, based in Los Angeles (Instagram: @jihanamer ) got me hooked on every single set, because of her sassy attitude while she presented each set.

Miss Jihan Amer is the face of the entire Autumn/Winter 2017 Goddess Collection, and you can see her flawless beauty on the cover of their catalogue and throughout the pages.

I have to say it’s exciting to see some diversity and I love that Eveden Inc. chose her as she truly embodies what a true goddess is.

Jihan Amer @jihanamer is the face of the Goddess Lingerie brand part of Eveden Inc., wearing The Kiera bra in a gorgeous Plum colorway pairs a semi-sheer top-cup with a luscious satin fabric. This bra is available in many different colorways, including a Scarlet and Chocolate.

I got really excited when I saw Goddess’s “Bustier Basque”, which is their oldest design. I own a Bustier Basque that is vintage and I can’t stress enough how flawless the construction is. This staple that evokes the 1950s pin-up would be my go to bustier to wear underneath any dress or pencil skirt, or even on your wedding day. Available in UK sizes 32 through 44, up to a HH cup. I love the shape of this simple, but chic lingerie staple that every woman should own. I love that it offers lower coverage at the neckline, firm support and boned cups for a super fit and hold. While I was visiting the Eveden Inc. booth I received a second bra fitting session from Teresa Anderson-Sharma and found out I was a 34HH in their lingerie.

Bustier Basque from the Goddess brand, is a long line strapless bra that has been around since the 1950s.

Elomi “ Beautiful lingerie for the curvier figure” really lives up to its name with this stunning purple and hot pink set. The Mathilda by Elomi has an embroidered top cup that emulates rows of beads in a gorgeous shade of violet and fuschia, one of my favorite color combination.
Model is Jihan Amer @jihanamer

The Cate bra and matching panties in a gorgeous Stormy blue colorway pairs a semi-sheer top-cup with a luscious satin fabric and stunning Art Deco detail. This is part of The Elomi collection, that looks pretty similar to Goddess. Model is Jihan Amer @jihanamer

From the Freya collection the one model that caught my attention was the Bralette in Soiree Lace. Crafted from a rich stretch geometric lace, the whole collection is a true show stopper. However, the longline bra was probably one of my favorites that was presented to me that day. The whole set looks like a spiderweb print and I know my retro aficionados will love that print that is always so popular among us pin up gals and beyond .
Available in sizes 28-36 up to a G cup.


We ran out of time and I wasn’t able to see any of the Fantasie lingerie sets, but when I flipped through the pages of their catalogue I was floored. I love their Elemental collection that hommages nature and uses soft hues, such as light pink and cream. I especially loved The Marianna set and its mix of cornflower colorway and light pink.


This leads us to swimwear and the two brands from Eveden Inc. that caught my attention were Freya Swim and Fantasie. Let’s start with Freya because a lot of the collection reminded me of my French background. I especially loved the Drift Away sets that evokes Saint-Tropez as it was portrayed back in the days with Icons like Brigitte Bardot. These sets have a lot of navy stripes and I love their simple and chic feel. I only regret that this collection doesn’t include any high waist bottoms as they were a big deal in the 1950s and they are my go to style for perfect tummy control.

The bras are available from size 30-36 G or HH depending on the models presented. Some of the bottoms go up to a size XXL.

The bondi set lives up to its name and really reminded me of the 1960s Bond girl, Ursula Andress or more recently Halle Berry. I wish that some of these sets were presented to me, as I feel so inspired looking at them now and I could see myself wear them. Sadly, the bottoms only go up to XL but the bras go from 30-38G.

Something that really stuck with me from Eveden Inc. and most of their swimsuits is that they had an underwire. I can’t stress enough how annoying it is to purchase a swimsuit that is supposed to be plus size but doesn’t include support for the girls. Now I know not every plus size gal has a big chest, but a lot of us do. So I thought it was fabulous to see that the girls would receive full support in a bandeau or one piece swimsuit.

From the Fantasie swim collection, the Mustique print was my favorite. It exists in three different styles. And I love the one piece as much as I love the bikini set. This gorgeous collection is botanical inspired with gorgeous fuchsia hues and jade green accents.

Special note on the gorgeous matching pareo that can be worn over your swim set or as a dress. I am dying to add this one to my growing swimwear collection. This will be perfect for a tropical vacation or to head to Catalina Island if you are from the West Coast and don’t want to go too far.

Bandeau Adjustable side suit from the Fantasie Swim collection.

I can’t tell you how helpful it was for me to attend CURVELASVEGAS as I discovered new lingerie brands and found out that my options to look fabulous in lingerie and swimwear were much broader than I thought they were. And I really want for this column to be about opening you up to a variety of options to dress your bodies in pretty lingerie and swimwear, especially as fuller bust gals. The media always seems to perpetuate the misconception that pretty lingerie sets are only for certain body types and my mission with Pin Me Up is to defeat that.

I hope that you will feel inspired by the lingerie and swimwear brands shared on Pin Me Up.
I encourage you to try new styles and experiment, as it is a lot of fun to do. I think I have said it in the past, wearing lingerie is a celebration of ourselves as women and embracing all of our bodies! So just go for it and keep owning who you are, as there is something for everyone.

With love Jenny �

Works Cited:
“The Rago Shapewear Brochure and website.”
“The best of Intima Magazine 2017.”
“Fantasie Swim, Freya, Elomi and Goddess catalogues.”
“Anita New Arrivals catalogue.”

Overview of CURVELASVEGAS at the Mandalay Bay. Photo Jason Kamimura Photography.

CURVENEWYORK August 2017 Recap

Silent Arrow founder Kelly Barrett

Above: Silent Arrow founder Kelly Barrett.

Undies change lives.

Whether its someone experiencing a proper bra fitting, a new mom discovering the perfect nursing cami, or a breast cancer survivor who continues her recovery thanks to a new mastectomy bra, great lingerie is powerful.

And for the designers and entrepreneurs who make intimate apparel their business, lingerie also transforms their lives.

The Muse Lingerie

Above: Julio Tabares and Marcela Fiol, the husband and wife team behind the Muse Lingerie.

At CURVENEWYORK this summer, we met with designers who said starting their businesses enriched their lives.

Silent Arrow founder Kelly Barrett, for example, said working on her brand became a journey in self-(re)discovery.

“Creating [Silent Arrow] was a massive personal renaissance for me. I slowly started to remember who I was,” said Kelly at the show.

TuTu lingerie rack

Above: TuTu’s booth at CURVENEWYORK.

TuTu cofounder Nofar Duchovny echoed these sentiments saying the moment she started designing her collection, she felt a sense of love and nostalgia. “It made me feel the same again.” she said.

Launching TuTu also created the opportunity for Nofar’s sister, Shiran, to work alongside her handling the business side of the brand.

“It’s something we both love.” said Shiran.

Rya Collection

Above and left: Flora Backer showcasing her pieces from the Rya Collection to a buyer.

“I want my customers to experience love at first sight.” – Flora Backer.

Amour was also cited as the muse behind many collections. Rya Collection founder Flora Backer said she creates with the intention of having a customer experience “love at first sight” upon gazing at her work.

Above: the Lilipiache booth.

Walking the show floor, it was easy to fall head-over-heels for the collections on display. Stand-outs included Colette & Sebastian, Va Bien’s floral inspired season, Adina Reay, Ajour, the Muse Lingerie, Felina, Curvy Couture and many more.

Above: Felina’s busy booth at CURVE. Love what you see? Email: | Cell: 412-841-7216

If you missed the show, don’t worry. we’re sharing the lingerie love by showcasing photos and videos a few of the brands we experienced at CURVENEWYORK this August!

Dominique Intimate Apparel booth

Above: the Dominique Intimate Apparel booth.

And mark your calendars, the next edition of CURVENEWYORK runs from February 26 – 28, 2018 at Jacob Javits Center.

CURVENEWYORK August 2017 Recap: What We Saw

Maison Close

Maison Close

Curvy Couture

Excited to share our Spring/Summer ’18 collection! You’re the first one to see it. Sharing all day today on our feed and in IG stories. Let us know what you think in the comments!✨

A post shared by Curvy Couture Intimates (@curvycoutureintimates) on

Colette & Sebastian

Colette and Sebastian

Parfait & Mod by Parfait

Parfait and MOD by Parfait

Sugar Candy Bra

Sugar Candy Bra


Ajour Curve Snapshot

P.S. I Love You by Whitney Bissette

PS I Love You


FOXERS Pink Posies Lace Boxers

Naturana Blue Label

Naturana Eva. Photo by Krystal Peto.

Oh La La Cheri

Oh La La Cheri Nicolas Attard

Linda Hartman Robe and Cami

Anita Active Brand Ambassador Christina Hammer in NYC

Anita Active Brand Ambassador Christina Hammer

Anita Active Brand Ambassador and current undefeated WBO and WBC Middleweight World Champion, Christina Hammer, is slated to appear at three events next week in New York City.

The first is a MOVEMENT130 Reunion on Monday, February 12, 2018 at EZ Studios (325 West 37th Street) from 6 – 9pm. At this industry-only private event, MOVEMENT130 members will mingle and learn boxing and fitness tips from the five-time world champion.

Anita Active Brand Ambassador Christina Hammer 2

The next morning, Tuesday, February 13, 2018, Christina offers the opportunity for her fans and fans of Anita Active to meet and workout with her at Paragon Sports (867 Broadway) from 11am – 2pm. Light bites and beverages will be served.

On Wednesday, February 14, 2018, Christina makes an appearance at the Town Shop (2270 Broadway) from 10:30am – 12:30pm. At the boutique, visitors will also have a chance to learn boxing and fitness tips directly from Christina. Cupcakes and Rosé will be served.

Anita Active

Anita Active offers stylish sports bras that merge innovation, outstanding fit and proper functionality. The main difference between Anita Active Sports Bras and their competitors is the exceptional quality, high performance fabrics, expanded cup and band size ranges and the maximum support they provide for women in their active lifestyles.

Christina Hammer has been the Anita Active Global Ambassador since 2015. Aside from being a World Champion Boxer and a supreme athlete, Lady Hammer is the obvious choice for Anita Active because she is a woman who is both strong and feminine. For over 130 years Anita has been empowering women with solution based lingerie, sports bras and swimwear. Christina represents the epitome of a powerful and sexy woman.

Anita Active

Christina Hammer says “The two main things I look for in a Sports bra are fit and comfort. Boxing is a tough sport and the Sports Bras form Anita Active support and protect me during training and my fights, which allows me to focus on victory.”

Joy Haizen, Managing Director of Anita USA adds “Anita Active is proud to be working with Christina Hammer in this pivotal time in her career. There is a natural synergy between Christina and the Anita Active brand, as they both celebrate the individual uniqueness and confidence in women”.

Learn More About Anita Active

Anita Active Brand Ambassador Christina Hammer 3

Learn More About Anita Active Brand Ambassador Christina Hammer


Learn More about MOVEMENT130


Q & A with Celestine Cheong, Founder of Just FIT Activewear

There is something completely perfect about a rugby player developing an activewear line. These ladies rank up there with the toughest groups of female athletes so they certainly would be able to spot what underwear and fitness pieces really can stand up to sweat and a grueling workout.

 Celestine Cheong, Founder of Just FIT Activewear

Celestine Cheong has been a rugby player for 20 years and currently plays on England’s Touch Rugby team. After years of settling for activewear options that did not fit properly and were just plain ugly, she decided to develop her own line. Just FIT launched in 2017 with the intention to deliver undergarments that can be worn all day and are actually attractive garments you will want to put on.

You’ve read about the technical aspects of her collection. Now, we’re chatting with Celestine to learn what inspired the line and how it developed.

Q & A with Celestine Cheong

 Celestine Cheong, Founder of Just FIT Activewear

What were the main problems you were finding with activewear brands?

Many fitness companies typically use low-grade nylon and other cheaper synthetics in their undergarments and activewear. This results in making you very uncomfortable when working out. The fabric can feel soggy or rough against your skin and can cause abrasions and chafing. Even when brands use terms that claim to manage perspiration, they can sometimes end up using a finishing spray that lasts up to five washes. They also often use a hydrophobic material that fails to mix with water. Your sweat has nowhere else to go but to evaporate from your body.

 Celestine Cheong, Founder of Just FIT Activewear

What inspired you to start your own line?

In 2010, while I was playing on the national Touch Rugby team, we were sponsored by a well-known sports bra brand. The garments we had to wear were supportive but were wholly unattractive. After I started to look into sports underwear brands that ticked all the boxes in terms of fit, quality, versatility, and attractiveness, and there weren’t many around at all. It was evident there was a gap in the market for an underwear brand that could provide a seamless, invisible finish, whilst using technical fabrics to manage perspiration during workouts and last all day.

Just Fit Celestine Cheong

What was your goal from the start?

I wanted to build longwearing, comfortable garments that are versatile to suit the “performance professional.” These women need intimates to meet her entire daily demands, that are synergistic with her body, do not hold her back, and allow her to do everything she needs to from a hard day in the office straight to a gym class or evening function after.

Your garments are made with the same technology that was developed by NASA. And one of the unique hallmarks of your brand is that the pieces are named after space flights and missions. What gave you the idea to incorporate space materials into your garments?

I knew that phase change materials could help to manage the body’s skin temperature before you even begin to sweat. I applied this knowledge to textiles and it became a part of the brand’s story.

Celestine set her brand apart by meeting scientists to help her produce these sustainable, premium fabrics. You don’t have to be a NASA engineer to understand how they work though.

“Think of it like ice in a drink; it changes from solid to liquid, it absorbs heat and cools the drink, keeping that drink at the desired temperature for longer.” – Celestine Cheong

Just Fit Wear Celestine Cheong

What was your proudest moment since starting the line?

I have three – being approached by Dragon’s Den (which is a show similar to Shark Tank) to appear and pitch on the show as a budding startup, being approached by British Vogue to consider displaying the range across their platforms, and of course, the heartfelt and genuine reviews from customers about Just FIT making the best underwear to workout in.

Celestine hopes to expand the capsule collection currently in the line and would consider partnerships with other brands where relevant. It is clear that her pieces speak for themselves: they are just the sleek and polished pieces any athlete would want to sweat in.

Learn more about Just FIT


Just FIT Gallery


Just Fit Wear Solves Your Sweaty Problems
Just Fit Wear Solves Your Sweaty Problems


Just Fit Wear Solves Your Sweaty Problems
Just Fit Wear Solves Your Sweaty Problems
Just Fit Wear Solves Your Sweaty Problems


Just Fit Wear Solves Your Sweaty Problems
Just Fit Wear Solves Your Sweaty Problems
Just Fit Wear Solves Your Sweaty Problems
Just Fit Skyluxe


Just Fit Wear Solves Your Sweaty Problems
Just Fit Skyluxe


Just Fit Wear Solves Your Sweaty Problems
Just Fit Wear Solves Your Sweaty Problems
Just Fit Wear Solves Your Sweaty Problems


Just Fit Skyluxe
Just Fit Wear Solves Your Sweaty Problems
Just Fit Wear Solves Your Sweaty Problems


Just Fit Wear Solves Your Sweaty Problems
Just Fit Wear Solves Your Sweaty Problems

Just Fit Wear Solves Your Sweaty Problems


Empreinte Enters the Activewear Market with IN-PULSE

Empreinte Enters the Activewear Market with IN-PULSE

“We transferred our expertise into the activewear world with new fabrics, functionality and accessories resulting in a range that offers exceptional performance” —Josie-Anne Le Diouron

From hitting the gym after work to a weekend powerwalk in the park with friends, keeping fit and doing sport has become a routine part of our daily lives. And naturally, we want to look good doing it. We want sportswear that is both chic and functional and will hold up well to the rigors of regular exercise.

French lingerie brand Empreinte has been fine-tuning its fit and support since 1946 – a timeline that includes 12 years of expertise in seamless lingerie – and now it’s taking that savoir-faire and channeling it into the brand’s first-ever activewear line, IN-PULSE.

Empreinte Enters the Activewear Market with IN-PULSE

“Empreinte has always been focused on women’s well-being through its lingerie that provides both a unique fit and a style infused with French elegance,” says Empreinte North America’s Marketing Coordinator Josie-Anne Le Diouron, “Our know-how combined with our desire to offer women the freedom to move as they want in their everyday life naturally led us to explore the activewear segment, a segment that is no longer only reserved for sportspersons.”


Empreinte Enters the Activewear Market with IN-PULSE

INITIALE, the debut IN-PULSE range, comprises a seamless sports bra, a shorty, and matching leggings for a perfectly-coordinated look. The three pieces are available in a choice of graphite grey or light and rosy pink. Incorporated into the designs are metallic panels and shimmering stripes, for a contemporary ‘sports chic’ vibe.

IN-PULSE is the culmination of three years of development, research, and rigorous testing. “We transferred our expertise into the activewear world with new fabrics, functionality, and accessories resulting in a range that offers exceptional performance,” says Josie-Anne.

Empreinte Enters the Activewear Market with IN-PULSE

The INITIALE sports bra is underwired, but you wouldn’t know it from how it feels. “We made the choice to have wires on our sports bra as in a regular bra,” she adds, “since they give extra support and help with creating a beautiful separation of the breast. However, these wires are integrated into the structure of the bra so that they cannot be felt on the body during activities.”

Support with Shape

Empreinte Enters the Activewear Market with IN-PULSE

The bra, although designed to be lightweight, significantly reduces bounce even for fuller busts, and even for high-intensity sports. Many sports bras have racerback or crossover straps for added support, and the INITIALE includes that option. It has discreet clasp fastenings where the cups join to the straps, allowing you to easily convert them to a crossover style without taking the bra off.

The wiring keeps the breasts separated and lifted, rather than flattening them as some cheaper, compression-based sports bras do. Available in C-H cup sizes, the INITIALE sports bra will keep you feeling both confident and comfortable, whether you’re darting across a tennis court or powering through a kick-boxing class.

Function and Fashion

Empreinte Enters the Activewear Market with IN-PULSE

The range also uses fabrics that are soft to the touch, with the cups made from a spacer fabric for breathability and rapid drying. The shorty has flat seams and a chic-but-comfy wide elastic waistband. While the leggings use durable EMANA fabric that boosts comfort and provides SPF 50+ UV protection for your outdoor workouts.

Overall, INITIALE is a fantastic entrance into the activewear market from Empreinte – it’s functional, which is the most important thing in fitness wear of course, but clearly an equal amount of thought has been put into making it attractive. The leggings especially are something you can put on for the gym and then keep wearing as stylish athleisurewear afterward.

IN-PULSE launches in stores in December 2019, with RRPs of $188 for the bra (available in 32-42C, 28-42 D-F, 30-40G, and 30-36H), $83 for the shorty (available in XXS-XXL), and $166 for the leggings (available in XS-L).

Learn more about Empreinte IN-PULSE


Empreinte IN-PULSE Gallery
Empreinte Enters the Activewear Market with IN-PULSE
Empreinte Enters the Activewear Market with IN-PULSE
Empreinte Enters the Activewear Market with IN-PULSE


Empreinte Enters the Activewear Market with IN-PULSE
Empreinte Enters the Activewear Market with IN-PULSE
Empreinte Enters the Activewear Market with IN-PULSE


Empreinte Enters the Activewear Market with IN-PULSE
Empreinte Enters the Activewear Market with IN-PULSE
Empreinte Enters the Activewear Market with IN-PULSE