CURVENEWYORK August 2017 Recap

Silent Arrow founder Kelly Barrett

Above: Silent Arrow founder Kelly Barrett.

Undies change lives.

Whether its someone experiencing a proper bra fitting, a new mom discovering the perfect nursing cami, or a breast cancer survivor who continues her recovery thanks to a new mastectomy bra, great lingerie is powerful.

And for the designers and entrepreneurs who make intimate apparel their business, lingerie also transforms their lives.

The Muse Lingerie

Above: Julio Tabares and Marcela Fiol, the husband and wife team behind the Muse Lingerie.

At CURVENEWYORK this summer, we met with designers who said starting their businesses enriched their lives.

Silent Arrow founder Kelly Barrett, for example, said working on her brand became a journey in self-(re)discovery.

“Creating [Silent Arrow] was a massive personal renaissance for me. I slowly started to remember who I was,” said Kelly at the show.

TuTu lingerie rack

Above: TuTu’s booth at CURVENEWYORK.

TuTu cofounder Nofar Duchovny echoed these sentiments saying the moment she started designing her collection, she felt a sense of love and nostalgia. “It made me feel the same again.” she said.

Launching TuTu also created the opportunity for Nofar’s sister, Shiran, to work alongside her handling the business side of the brand.

“It’s something we both love.” said Shiran.

Rya Collection

Above and left: Flora Backer showcasing her pieces from the Rya Collection to a buyer.

“I want my customers to experience love at first sight.” – Flora Backer.

Amour was also cited as the muse behind many collections. Rya Collection founder Flora Backer said she creates with the intention of having a customer experience “love at first sight” upon gazing at her work.

Above: the Lilipiache booth.

Walking the show floor, it was easy to fall head-over-heels for the collections on display. Stand-outs included Colette & Sebastian, Va Bien’s floral inspired season, Adina Reay, Ajour, the Muse Lingerie, Felina, Curvy Couture and many more.

Above: Felina’s busy booth at CURVE. Love what you see? Email: robg@felinausa.com | Cell: 412-841-7216

If you missed the show, don’t worry. we’re sharing the lingerie love by showcasing photos and videos a few of the brands we experienced at CURVENEWYORK this August!

Dominique Intimate Apparel booth

Above: the Dominique Intimate Apparel booth.

And mark your calendars, the next edition of CURVENEWYORK runs from February 26 – 28, 2018 at Jacob Javits Center.

CURVENEWYORK August 2017 Recap: What We Saw

Maison Close

Maison Close


Curvy Couture

Excited to share our Spring/Summer ’18 collection! You’re the first one to see it. Sharing all day today on our feed and in IG stories. Let us know what you think in the comments!✨

A post shared by Curvy Couture Intimates (@curvycoutureintimates) on


Colette & Sebastian

Colette and Sebastian


Parfait & Mod by Parfait

Parfait and MOD by Parfait


Sugar Candy Bra

Sugar Candy Bra


Ajour

Ajour Curve Snapshot


P.S. I Love You by Whitney Bissette

PS I Love You


Foxers

FOXERS Pink Posies Lace Boxers


Naturana Blue Label

Naturana Eva. Photo by Krystal Peto.

Oh La La Cheri

Oh La La Cheri Nicolas Attard


Linda Hartman Robe and Cami

Anita Active Brand Ambassador Christina Hammer in NYC

Anita Active Brand Ambassador Christina Hammer

Anita Active Brand Ambassador and current undefeated WBO and WBC Middleweight World Champion, Christina Hammer, is slated to appear at three events next week in New York City.

The first is a MOVEMENT130 Reunion on Monday, February 12, 2018 at EZ Studios (325 West 37th Street) from 6 – 9pm. At this industry-only private event, MOVEMENT130 members will mingle and learn boxing and fitness tips from the five-time world champion.

Anita Active Brand Ambassador Christina Hammer 2

The next morning, Tuesday, February 13, 2018, Christina offers the opportunity for her fans and fans of Anita Active to meet and workout with her at Paragon Sports (867 Broadway) from 11am – 2pm. Light bites and beverages will be served.

On Wednesday, February 14, 2018, Christina makes an appearance at the Town Shop (2270 Broadway) from 10:30am – 12:30pm. At the boutique, visitors will also have a chance to learn boxing and fitness tips directly from Christina. Cupcakes and Rosé will be served.

Anita Active

Anita Active offers stylish sports bras that merge innovation, outstanding fit and proper functionality. The main difference between Anita Active Sports Bras and their competitors is the exceptional quality, high performance fabrics, expanded cup and band size ranges and the maximum support they provide for women in their active lifestyles.

Christina Hammer has been the Anita Active Global Ambassador since 2015. Aside from being a World Champion Boxer and a supreme athlete, Lady Hammer is the obvious choice for Anita Active because she is a woman who is both strong and feminine. For over 130 years Anita has been empowering women with solution based lingerie, sports bras and swimwear. Christina represents the epitome of a powerful and sexy woman.

Anita Active

Christina Hammer says “The two main things I look for in a Sports bra are fit and comfort. Boxing is a tough sport and the Sports Bras form Anita Active support and protect me during training and my fights, which allows me to focus on victory.”

Joy Haizen, Managing Director of Anita USA adds “Anita Active is proud to be working with Christina Hammer in this pivotal time in her career. There is a natural synergy between Christina and the Anita Active brand, as they both celebrate the individual uniqueness and confidence in women”.

Learn More About Anita Active

Anita Active Brand Ambassador Christina Hammer 3
Website: https://www.anita.com/en_us/collections/anita-active.html
Email: Joy.Haizen@anita.net

Learn More About Anita Active Brand Ambassador Christina Hammer

Website: https://www.anita.com/en_us/products/sport/innovation.html

Learn More about MOVEMENT130

Website: MOVEMENT130.com

Q & A with Celestine Cheong, Founder of Just FIT Activewear

There is something completely perfect about a rugby player developing an activewear line. These ladies rank up there with the toughest groups of female athletes so they certainly would be able to spot what underwear and fitness pieces really can stand up to sweat and a grueling workout.

 Celestine Cheong, Founder of Just FIT Activewear

Celestine Cheong has been a rugby player for 20 years and currently plays on England’s Touch Rugby team. After years of settling for activewear options that did not fit properly and were just plain ugly, she decided to develop her own line. Just FIT launched in 2017 with the intention to deliver undergarments that can be worn all day and are actually attractive garments you will want to put on.

You’ve read about the technical aspects of her collection. Now, we’re chatting with Celestine to learn what inspired the line and how it developed.

Q & A with Celestine Cheong

 Celestine Cheong, Founder of Just FIT Activewear

What were the main problems you were finding with activewear brands?

Many fitness companies typically use low-grade nylon and other cheaper synthetics in their undergarments and activewear. This results in making you very uncomfortable when working out. The fabric can feel soggy or rough against your skin and can cause abrasions and chafing. Even when brands use terms that claim to manage perspiration, they can sometimes end up using a finishing spray that lasts up to five washes. They also often use a hydrophobic material that fails to mix with water. Your sweat has nowhere else to go but to evaporate from your body.

 Celestine Cheong, Founder of Just FIT Activewear

What inspired you to start your own line?

In 2010, while I was playing on the national Touch Rugby team, we were sponsored by a well-known sports bra brand. The garments we had to wear were supportive but were wholly unattractive. After I started to look into sports underwear brands that ticked all the boxes in terms of fit, quality, versatility, and attractiveness, and there weren’t many around at all. It was evident there was a gap in the market for an underwear brand that could provide a seamless, invisible finish, whilst using technical fabrics to manage perspiration during workouts and last all day.

Just Fit Celestine Cheong

What was your goal from the start?

I wanted to build longwearing, comfortable garments that are versatile to suit the “performance professional.” These women need intimates to meet her entire daily demands, that are synergistic with her body, do not hold her back, and allow her to do everything she needs to from a hard day in the office straight to a gym class or evening function after.

Your garments are made with the same technology that was developed by NASA. And one of the unique hallmarks of your brand is that the pieces are named after space flights and missions. What gave you the idea to incorporate space materials into your garments?

I knew that phase change materials could help to manage the body’s skin temperature before you even begin to sweat. I applied this knowledge to textiles and it became a part of the brand’s story.

Celestine set her brand apart by meeting scientists to help her produce these sustainable, premium fabrics. You don’t have to be a NASA engineer to understand how they work though.

“Think of it like ice in a drink; it changes from solid to liquid, it absorbs heat and cools the drink, keeping that drink at the desired temperature for longer.” – Celestine Cheong

Just Fit Wear Celestine Cheong

What was your proudest moment since starting the line?

I have three – being approached by Dragon’s Den (which is a show similar to Shark Tank) to appear and pitch on the show as a budding startup, being approached by British Vogue to consider displaying the range across their platforms, and of course, the heartfelt and genuine reviews from customers about Just FIT making the best underwear to workout in.

Celestine hopes to expand the capsule collection currently in the line and would consider partnerships with other brands where relevant. It is clear that her pieces speak for themselves: they are just the sleek and polished pieces any athlete would want to sweat in.

Learn more about Just FIT

Website: www.justfitwear.com
Email: Celestine@justfitwear.com

Just FIT Gallery

 

Just Fit Wear Solves Your Sweaty Problems
Just Fit Wear Solves Your Sweaty Problems

 

Just Fit Wear Solves Your Sweaty Problems
Just Fit Wear Solves Your Sweaty Problems
Just Fit Wear Solves Your Sweaty Problems

 

Just Fit Wear Solves Your Sweaty Problems
Just Fit Wear Solves Your Sweaty Problems
Just Fit Wear Solves Your Sweaty Problems
Just Fit Skyluxe

 

Just Fit Wear Solves Your Sweaty Problems
Just Fit Skyluxe

 

Just Fit Wear Solves Your Sweaty Problems
Just Fit Wear Solves Your Sweaty Problems
Just Fit Wear Solves Your Sweaty Problems

 

Just Fit Skyluxe
Just Fit Wear Solves Your Sweaty Problems
Just Fit Wear Solves Your Sweaty Problems

 

Just Fit Wear Solves Your Sweaty Problems
Just Fit Wear Solves Your Sweaty Problems

Just Fit Wear Solves Your Sweaty Problems

 

Empreinte Enters the Activewear Market with IN-PULSE

Empreinte Enters the Activewear Market with IN-PULSE

“We transferred our expertise into the activewear world with new fabrics, functionality and accessories resulting in a range that offers exceptional performance” —Josie-Anne Le Diouron

From hitting the gym after work to a weekend powerwalk in the park with friends, keeping fit and doing sport has become a routine part of our daily lives. And naturally, we want to look good doing it. We want sportswear that is both chic and functional and will hold up well to the rigors of regular exercise.

French lingerie brand Empreinte has been fine-tuning its fit and support since 1946 – a timeline that includes 12 years of expertise in seamless lingerie – and now it’s taking that savoir-faire and channeling it into the brand’s first-ever activewear line, IN-PULSE.

Empreinte Enters the Activewear Market with IN-PULSE

“Empreinte has always been focused on women’s well-being through its lingerie that provides both a unique fit and a style infused with French elegance,” says Empreinte North America’s Marketing Coordinator Josie-Anne Le Diouron, “Our know-how combined with our desire to offer women the freedom to move as they want in their everyday life naturally led us to explore the activewear segment, a segment that is no longer only reserved for sportspersons.”

INITIALE

Empreinte Enters the Activewear Market with IN-PULSE

INITIALE, the debut IN-PULSE range, comprises a seamless sports bra, a shorty, and matching leggings for a perfectly-coordinated look. The three pieces are available in a choice of graphite grey or light and rosy pink. Incorporated into the designs are metallic panels and shimmering stripes, for a contemporary ‘sports chic’ vibe.

IN-PULSE is the culmination of three years of development, research, and rigorous testing. “We transferred our expertise into the activewear world with new fabrics, functionality, and accessories resulting in a range that offers exceptional performance,” says Josie-Anne.

Empreinte Enters the Activewear Market with IN-PULSE

The INITIALE sports bra is underwired, but you wouldn’t know it from how it feels. “We made the choice to have wires on our sports bra as in a regular bra,” she adds, “since they give extra support and help with creating a beautiful separation of the breast. However, these wires are integrated into the structure of the bra so that they cannot be felt on the body during activities.”

Support with Shape

Empreinte Enters the Activewear Market with IN-PULSE

The bra, although designed to be lightweight, significantly reduces bounce even for fuller busts, and even for high-intensity sports. Many sports bras have racerback or crossover straps for added support, and the INITIALE includes that option. It has discreet clasp fastenings where the cups join to the straps, allowing you to easily convert them to a crossover style without taking the bra off.

The wiring keeps the breasts separated and lifted, rather than flattening them as some cheaper, compression-based sports bras do. Available in C-H cup sizes, the INITIALE sports bra will keep you feeling both confident and comfortable, whether you’re darting across a tennis court or powering through a kick-boxing class.

Function and Fashion

Empreinte Enters the Activewear Market with IN-PULSE

The range also uses fabrics that are soft to the touch, with the cups made from a spacer fabric for breathability and rapid drying. The shorty has flat seams and a chic-but-comfy wide elastic waistband. While the leggings use durable EMANA fabric that boosts comfort and provides SPF 50+ UV protection for your outdoor workouts.

Overall, INITIALE is a fantastic entrance into the activewear market from Empreinte – it’s functional, which is the most important thing in fitness wear of course, but clearly an equal amount of thought has been put into making it attractive. The leggings especially are something you can put on for the gym and then keep wearing as stylish athleisurewear afterward.

IN-PULSE launches in stores in December 2019, with RRPs of $188 for the bra (available in 32-42C, 28-42 D-F, 30-40G, and 30-36H), $83 for the shorty (available in XXS-XXL), and $166 for the leggings (available in XS-L).

Learn more about Empreinte IN-PULSE

Website: https://www.empreinte.eu/
Email: ja.lediouron@empreinte.eu

Empreinte IN-PULSE Gallery
Empreinte Enters the Activewear Market with IN-PULSE
Empreinte Enters the Activewear Market with IN-PULSE
Empreinte Enters the Activewear Market with IN-PULSE

 

Empreinte Enters the Activewear Market with IN-PULSE
Empreinte Enters the Activewear Market with IN-PULSE
Empreinte Enters the Activewear Market with IN-PULSE

 

Empreinte Enters the Activewear Market with IN-PULSE
Empreinte Enters the Activewear Market with IN-PULSE
Empreinte Enters the Activewear Market with IN-PULSE